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10 Tips on Taking Great Photography for Brochures

Our clients often send us photos of their products to use in brochure designs, website designs and other various printed material, and we often wish that they had put a little more time and love into them. After all, if you don’t love the image of your product, how do you expect anyone else to love it too?

The quality of your images can result directly in your quantity of sales and the quality of your customer, so they need to be top notch. No amount of fantastic graphic design work can make up for blurred or pixelated images.

So here are our 10 top tips for taking photos for your brochure or flyer design

1. Make sure the image settings are at their highest possible resolution. Low Resolution images will often end up pixelated and blurry when printed on your brochure design, so this is a very important step.

2. Focus. Ensure that your image appears sharp and in focus before moving onto other subjects. Poor focus will result in ruined and unusable photos. For a photo to be in focus you must keep the camera extremely still while shooting, so be sure to rest your elbows on something such as a fence or table or tuck them closely into your body, or better still you could consider using a camera tripod to ensure that your photos come out looking their best.

3. Make the most of natural light, and avoid using flash if you don’t need it. Flash can cause unattractive reflections and can wash out your images. The best times of day for taking photos outdoors are at ‘golden hour’, half an hour before and after sunrise and sunset. If you’re taking photos indoors make sure it’s in a spot near a window which gets plenty of natural light.

4. Avoid Red Eye. If your camera has a no-red-eye setting be sure to use it, otherwise consider using ‘bounce flash’ by aiming the flash above the head of your subject.

5. Experiment with angles. Instead of taking a photo straight on, experiment with different angles which gives the best colour and shadow.

6. Put thought into the composition of your photo. Ensure that there is nothing distracting in the background that can be avoided. If you are taking images of your products for your brochure design and can’t afford the fees of a professional product photographer and don’t have a lightbox, go to your local art store and purchase a large sheet of white card. Place this on a table situated in a well lit area curving up a wall, place your product down and get shooting!

7. Get up close and personal. Try and fill the frame of the photo with your subject. The closer you get to the subject the more detailed it will be. This is especially important for product photography.

8. Read the manual. Too many people just turn their camera on, stick it on automatic and shoot away. Although this is fine, there is so much more to be learned from your camera by reading the manual. Get to know your kit, play with the settings and see how much better your images become.

9. Practice. Take as many photos as you can, be sure to fill all your memory cards. Feel free to discard images as you go along that you don’t connect with, but remember to learn from what you don’t like about them and use this as you progress. The more pictures you take, the better you will get.

10. Have Fun! The more fun you have taking photos and the more innovative you become, the better your images and brochure design are likely to be.

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