When you’re at a networking function or meeting potential clients, your business card design is the key to ensure that your efforts at promoting your business verbally was not valuable time wasted. A business card gives an instant impression of you and your business. This all comes down to the shapes, colours, typography, feel/texture and the paper quality. If it passes the senses test, those all important contact details will be put to good use.
Here are 5 essential rules of good business card design…
1. It should be personal to you and your business.
Your business card is an extremely powerful business tool and is not something that can simply be picked off a shelf. Your business is completely unique, so your business card should be too. Business card designers often overlook the importance and impact colour can have on a design, as well as the use of fonts and paper types. If your business is sophisticated, elegant and professional, your card could portray this by having a thick and glossy card, and using an elegant script font and colours such as red or purple. Or if you are a friendly, warm and approachable person and want this portrayed in your business card, we would use warm shades, a slightly rounded font, rounded corners and a soft matt finish for example.
2. Your contact details must legible.
Kind of a no brainer, but often business card designers get so caught up in the using bold colours and over indulged graphics that they can overpower the contact details themselves. A good business card should always be legible at first glance. The best way to ensure this is done correctly is to have dark text on a plain light background, or vice versa, and the fonts for the contact details in particular should be kept very simple. Regardless of how flashy or gimmicky your card is, if the contact details aren’t legible then it has quite simply failed it’s purpose.
3. It must fit in a standard business card holder.
Again a bit of a no brainer here, but your business card must be a small convenient size (no larger than 85mm x 55mm) to ensure that it will fit within a standard business card holder so that your potential customers will save it and keep it close by for future reference.
4. Keep it simple, but make the most of the available space.
We always recommend to use BOTH sides! It may cost you a little more in the first instance but it will really help set yourself apart from your competition. The reverse side is a blank canvas, if left blank it says nothing about your business. This space would be ideal to push your company’s branding, or to give further information about the services you offer.
5. Quality, quality, quality!
Going to a large online printers, grabbing a standard template design on a low cost paper type may be cheap … but to a potential client it can portray a real lack of effort and enthusiasm – giving your business the wrong impression from the get go. The higher quality your business card is, the less likely that your potential client will discard it. We would recommend at least 350gsm with smooth matt or a luxurious gloss effect.
At Add Design Ltd we can design your very own bespoke business cards, tailor made to fit you and your business. Just get in touch with our graphic design studio for further information.