At Add Design, we are very proud of our business brochure design services and are thrilled that so many businesses have used this service. We really like to keep up to date with what businesses are looking for and making sure we give them the best designs possible in order to meet their needs. Lately, we have seen a big increase in the number of companies looking for a business brochure alternative which reduces cost and increases the lifespan of their marketing material.
Rather than having a traditional business brochure, companies are replacing them with a more flexible option. This generally takes the form of either A4 or A5 printed folders that have several different inserts for each product or service that they offer. If you are interested in business brochure design but are looking for a fresh, exciting alternative, this could be a great option for you.
Here are some of the advantages of using folders over traditional brochures:
Folders are extremely flexible as you can incorporate leaflet design and business brochure design to get a custom product that suits your business. You can choose which insert you want to include for each customer, which can help to highlight the products or services you think are most relevant to them. This means that instead of sending all your customers a heavy brochure that might not be entirely relevant, by using leaflet design to create inserts, you can send them exactly what they are looking for and help them in making the buying decision.
If you use business brochure design, you might find that when your information changes, you have to redo the whole brochure. If you go for the printed folder and inserts instead, when you need to make changes you can replace one of the inserts as opposed to the whole thing. You can also add new inserts for new products or services as you go along, meaning this can be a really responsive, adaptable business brochure design solution.
We take as much care on our folder designs as we do with any brochure design. This means that folders are bespoke designed with full consultation to reflect your specific company values. They are then printed onto thick card (280gsm and 400gsm options available) with the options for lamination to add an extra sheen and layout of protection. We can even add business card slots onto the inside flaps, so you can slot in a company business card whenever the folder is sent to a customer.
This means that the printed folder with inserts is a very cost effective solution as it reduces the chances of having to redo the whole brochure year on year. It’s possible for you to get a large print run of the printed folders done with your initial order; you will then be able to use these for three or four years before updating them again. Then you can just make use of our leaflet design services as and when you need to create new inserts, meaning you have complete control over costs.
The printed folder is also a really practical option. Not only can it hold professionally printed inserts or leaflets, but also other paperwork for your customers. This could include quotations, terms and conditions, price lists and any other material you print in-house and then distribute to customers. For many customers we create an electronic letterhead which allows our customers to print neat branded documentation on the fly, as and when required. This means that your printed folders can be multi-purpose, which is surely just the icing on the cake of this great business brochure design option.
If you would like more information on the different options available to you, please see our website for more information on folders and leaflets.