Archive for the ‘Corporate Folder Design’ Category

We create brochures, flyers, leaflets and stationery for companies across the UK. However, one of our largest areas of work is in creating brochures and folders for businesses in London. Over the last five years we have built up relationships with customers right across the capital and our current London clients include everybody from taxi companies to asset management firms.

So why when we are based in the countryside of Suffolk, are we so popular in London. Here are just a few reasons why we believe that Add Design are the popular choice for brochure design London.

Time

If there is one thing that businesses all over the UK never have enough of, it is time. From our experience this is especially true for London companies. Our unique brochure design process cuts out a lot of the time wasted in meetings and presenting ideas by moving everything online.  While you work, we are using our time to create designs for your project. When we have a draft to show you, we send it via e-mail so you can take a look when it is most convenient. Your feedback can be sent to us via email, or you can call your account handler to discuss the design at any time during office hours.

Cost

For us, not being in London does have its advantages and we pass these on directly to our customers. By being based outside of the capital our costs are significantly lower than London based brochure designers. Add in the cost advantages of our unique brochure design process and we are able to offer professional graphic design, high quality print and delivery anywhere in the UK for one very attractive price. Our prices are also fixed across all our work, so a London based business will get exactly the same brochure design, print and delivery cost as a business anywhere in the UK. Need proof that our prices are the best around? Call us for a brochure design quotation.

Experience

We work everyday with companies in London, producing innovative and eye-catching designs to match their individual marketing aims. This experience puts us one step ahead when it comes to understanding and interpreting your own aims and ideas for your London brochure design. Whether you have a comprehensive design brief and need a graphic design company which can follow instructions or you are looking for a large amount of creative input, we can provide the right level of service for your exact requirements.

Design

We are not based in London, but this certainly does not mean that our brochure design work is behind the trends. We make a point of keeping up-to-date with the latest developments in design and marketing, and we can name amongst our customers some of the most innovative and unusual businesses in the UK. Not all the new trends start in London, and by working for businesses across the UK we are exposed to new approaches and design ideas which we can bring to any project regardless of where you are located.

We have also worked with numerous companies within the City of London, producing top-of-the-line design and print work for companies where presentation is absolutely everything. Alongside our standard print options our designers can suggest a whole range of innovative finishes to make sure your brochure gets noticed even by the most selective of clients.

Innovation

While traditionally printed material suits a lot of companies, many others need literature which can be e-mailed or accessed instantly online. London provides the headquarters for many business which operate UK wide or globally. Therefore being able to deliver promotional material to salespeople and clients wherever they are located can be a priority. Alongside our printing services, we also have options for converting brochure designs into digital brochures.

Delivery

On a deadline? We may be able to deliver when other graphic designs cannot. Without meetings to schedule, our unique design process allows us to produce designs faster than most other graphic design companies, delivering ideas and drafts directly to your inbox. As well as our standard print service, we can also offer express printing options for customers on a tight deadline with overnight courier delivery to anywhere in London.

Brochure Design London – Add Design Ltd are graphic design agency based in Suffolk, East Anglia. We specialise in brochure design and catalogue design and work with clients in London, Essex and Hertfordshire  - as well as throughout the UK.

Great supporting promotional literature is key for any salesperson to do their job. While a good sales person will often be very persuasive, bringing out a quality corporate brochure can instantly develop trust in the company they represent and demonstrate to a customer that they are being correctly informed about the product or service on offer. Even if a brochure is not used during an engagement with a new client, it is a good rule of sales that you should always leave your new lead with something. This not only allows them to find out more about you, but by having the literature around on their desk it reminds them of your meeting and the course of action that needs to be taken.

While many large firms supply salespeople with everything they need, many smaller teams find it hard to invest in a high quality brochure. This is not only due to the time and cost of producing a single large brochure, but also because many smaller firms need to be flexible as product lines, prices and elements of service often change. The greatest fear most of our customers have is of investing in a brochure, only to find that it is not a good representation of their business six months into the future.

This probably explains the popularity of the Corporate Folder. While demonstrating the same level of professionalism as a brochure, a bespoke folder can hold any combination of inserts and other documents for presentation to the customer. Not only is this significantly cheaper to produce than a typical brochure but salespeople also find they have a number of other advantages to advancing sales.

Here is why salespeople love corporate folders.

Choice of material.

Salespeople want to direct clients to a decision. One way of doing this is to foreground one solution above other, less suitable, options. While a brochure will show the client everything, with a range of inserts at hand, a corporate folder allows the salesperson to select only the information they want the client to have – focusing them on a specific product or solution.

New products/services can be added quickly.

When a new product, service or add-on is launched, salespeople want to be selling it. It is often easier to sell something new, than something familiar and it also provides the opportunity for salespeople to visit old clients and leads with a new offering. Rather than waiting for next years brochure, with corporate folders a new insert focussing specifically on what’s new can be produced in just a matter of days and added alongside the current selection.

Presentation

Sales can sometimes come with a lot of paperwork. Quotes, pricelists, terms and conditions, and technical specifications are all items which are commonly supplied to customers during the process of a sale. Rather than single pieces of paper, the folder allows all this information to be presented neatly together alongside the main advertising literature – holding everything together as a single point of reference for the customer. Many of our customers ask us to produce a branded Word template or electronic letterhead, which allows sales staff to print their own branded paperwork and documentation.

The Business Card

Lastly, as a standard option our corporate folders can have 2 slits easily cut into the inner flap. This allows the salesperson to slot their business card right in front of the information. Not only does this create the personal touch, but puts the salesperson’s contacts instantly at the fingertips of the customer. When designing a corporate folder we often ask for a copy of the company business card to make sure that this fits within the design we are creating. We can also design business cards for clients which will fit seamlessly with the folder design creating an immaculate overall impression.

Corporate Folders - click here to view our printed folder graphic design packages

Alongside our corporate brochure design packages, we also offer a great range of corporate folders which are fast becoming a preferred alternative to heavy promotional literature. Consisting of a high quality card cover and inner flap they provide a really flexible solution which allows businesses to pre-select documentation for presentation to a client. This documentation may be a set of professionally designed inserts covering different elements of the services and products the company offers, but can also be more mundane paperwork such as quotations or terms and conditions. Whatever is included, a corporate folder keeps everything together and holds it within the company brand.

There are a number of different considerations that can affect the overall look and cost of your corporate folder design, so here is a guide to the options.

Standard shape vs. Bespoke shapes

We have a range of corporate folders in standard shapes available to all clients including options for a right hand inner flap, left hand flap or flaps on both sides. For most purposes, these are perfect but sometimes our clients have a specific purpose for the folder or ask us to create something unique to increase the folders impact. This requires us to design a bespoke template and a unique cutting die will be manufactured for the cutting process. This results in a higher printing cost, but is a one way to create the unique look that so many of our clients are looking for.

Single or Double Sided Print

When it comes to printing, your corporate folder can either be printed on just the outside (and inner flap) or on both the outside and inside of the document. Which option you choose will depend on the purpose of the folder and how much text or other information you wish to include. If the folder is replacing a brochure as the main promotional item to send to customers, then printing on the inside will offer space for covering some of the main selling points of the company. However it must be remembered that the inside right of your folder will be mostly covered by the items tucked within the flap, so might not always be instantly accessible to a client to read.

Card Choice

Our standard folders are available in a 280gsm light card and a 400gsm premium card. For most applications, the 280gsm is the perfect option, but if you are selling a premium product or service then we would recommend that you choose a higher quality card to reflect the standard of your work. It’s important to achieve the right balance between the overall look and cost of your product, so think carefully about what your folder will be used for when choosing the card.

Finish

Standard folders are available in both a matt card or gloss card finish. However, we can also add either a protective matt or gloss laminate on the outside of your folder at an additional cost. Lamination can not only enhance the overall thickness and appearance of the folder, but can also offer protection against heavy handling by your salespeople and clients.

Capacity

The capacity of your folder refers to the thickness of the spine. Our standard folders can have a 0mm, 2mm or 4mm capacity. Think about what you need to put in the folder to work out how much space you will need inside. If you are intended to store a significant amount of documents in it, then you will need to choose a higher capacity to prevent the folder from warping when it is full of inserts.

Business Card Slots

One great option for corporate folder design is to include slots in the inner flap so that a business card can be stored there. This can instantly put the contact details of the sales person directly alongside the information included. If you choose this option, then we will ask for a copy of your business card so we can make sure it will fit within the overall design of the folder. Alternatively, we can design you a new business card that matches the look of the folder and that fits in perfectly to its design.

Corporate Folder Design and Business Card Design – Add Design are professional graphic designers offering a full range of cost effective graphic design packages for companies in the UK and internationally.