Archive for the ‘Flyer Design’ Category

The UK VAT rules for printing promotional literature such as leaflets, flyers and brochures are complex to say the least. It can be very difficult to understand why one product will incur the usual standard rate VAT, yet something very similar will be zero-rated for VAT.

To provide some guidance for our customers here is our attempt to explain the VAT rules for flyer design printing and other types of printing. This is designed to be a general guide, so if you need more specific information for your item then please contact us directly or talk to HM Customs and Revenue (HMRC). Unlike other printers and designers who will charge a blanket standard rate VAT on all items, we review each flyer design printing project individually in relation to VAT rules and only charge where we are sure it is appropriate. This is especially important for start-ups and smaller businesses who are not VAT registered and can sometimes see a significant saving if VAT is zero-rated on their flyer design printing.

Which items are always standard rated VAT?

There are some print items which are always classed as VAT standard rated. These include letterheads, compliment slips, business cards, folders, posters, greeting cards and items such as tickets, invitations and gift vouchers. We therefore always charge a standard rate of VAT on these items.

Which items are always zero-rated VAT?

Generally most books and booklets will be zero-rated for VAT as long as they fall under the HMRC’s definition of books and booklets which reads ‘These normally consist of text and illustrations, bound in a cover stiffer than their pages. They may be printed in any language or characters (including Braille or shorthand), photocopied, typed or hand-written, so long as they are found in book or booklet form’.

According to HMRC, brochures do not have an exact definition in law but they do come up with the following definition as guidance ‘Brochures usually consist of several sheets of reading matter fastened or folded together, which are not necessarily bound in covers. They usually contain advertising material in the form of text or illustrations.’

Items fitting these descriptions will be classed as zero-rated as long as they don’t fall under any separate definition or exclusion put forward by the HMRC.

What about the VAT rules for flyer design printing?

Here is where it gets complicated, not least because there is no absolute exact definition for a leaflet or flyer. The distinction which HMRC make is primarily one of permanence.

A leaflet is either a single sheet or folded sheet at A4 size or smaller. It is either designed to be read a few times and then thrown away, or is designed to accompany some other product or service. If the flyer or leaflet fits this general description then it is zero-rated for VAT.

However, there are some key exceptions which means that standard rated VAT would apply.

> If it is designed for general display rather than to be held in the hand
> If it is printed in insufficient quantity to permit general distribution (less than 50 copies)
> If it is larger than A4 size after final folding
> If it is printed onto stiff paper or card. This doesn’t automatically mean that an item becomes standard rated VAT but HMRC make it clear that use of thick paper and card is an indicator which suggests permanence and therefore excludes it from a zero-rated status.
> If it is used to obtain admission to a premises
> If it is used to obtain a discount off products or services
> If it includes a section designed for completion and return such as a form or an area which is designed to be detached from the main leaflet or flyer (i.e. tear-off section)
> If it is laminated or encapsulated
> If it is designed to hold another item – i.e. it fits the definition of a folder
> If it includes die-cutting to a particular shape

This is a general overview of the rules which we apply when making a judgement on whether VAT should apply on flyer design printing. More detailed information can be found on the HMRC website and we recommend that HMRC are always consulted prior to making any judgements regarding VAT payments.

Flyer Design Printing – Add Design specialise in all forms of business stationery design and print including flyers, company leaflets and brochures.

Flyers are perfect for getting a simple message directly to customers and getting them to act. While flyers can be effectively used to build brands and inform customers of latest developments, they are especially good for advertising short-term special offers and creating a spike in interest and orders. This is because the lifespan of a flyer is usually quite short-lived. It is delivered, picked-up, read and processed within a short period of time. However, the presence of an offer or exclusive discount not only encourages immediate action, it increases the chance of the flyer being kept until the time of purchase.

Why include a special offer on your flyer?

Apart from increasing instant response rates (as limited time offers increase sales) and extending the lifespan of flyer, there are other reasons to include a special offer. Even if the offer is not ultimately redeemed, the increased lifespan of the flyer can increase the amount of engagement with the advert and increase brand recognition and the likelihood of a sales taking place in the future. Again, even if the offer is not redeemed the very act of providing a discount gives a strong message that you are conscious of price and always working on behalf of the customer – even if they are interested in a different product/service from that advertised. A good special offer also helps you to measure response rates. Simply by collecting the redeemed offers gives you a metric by which to measure the success and benefits of a campaign – although it should not be the only thing you consider when measuring the ultimate success of a campaign. If possible, try to collect customer details when they redeem the offer as this will help you monitor which group responded best to the discount and can also build up a database for future marketing.

Which is the right special offer to use on your flyer?

A special offer alone is not enough. It has to the be the right offer in order to illicit a response from the target audience. You need to put yourselves in the shoes of your buyer – what are the barriers to you purchasing a product? What would encourage you to spend on an item? Here are some examples.

Straight discount or exclusive price.
A simple percentage discount or exclusive price is great as long as it is not too exclusive to a very select product, comes with too many terms, or is not sufficient to drop the price below that of a well known competitor. In this age of discounts, a 5% or 10% off is often not enough to impress a customer so it can pay to be more creative with what you offer.

Exclusive package.
Packaging up products/services for an exclusive price is an excellent way to create an original offer on your flyer design, which catches the attention and makes shopping easier for your customer. It can also be tuned to events or time of the year – ‘All you need for your Summer BBQ’, ‘Winter Warmer Package’ . . . Just make sure that the products selected are naturally complementary.

Free Gift.
Giving your customer a free gift is a great way to show them how much you appreciate their business. However be careful in selecting the freebie. It must be something desirable, universal to everyone and of a good quality – not just a way to shift a bad selling item which you have too much of.

Free Samples.
Try before you buy. Being open about customers trialing a new product/service before purchase is great – especially when you can get them hooked on it easily or you are trying to push something new. However free samples often need to be supported with further discounts and advertising to make sure customers return to where it came from to repurchase. You might also need to control the samples to make sure that customers cannot survive on samples alone.

New Customer Discount.
A loyal repeat customer can be worth their weight in gold – so it can be worth sacrificing profit or even losing money on that important first sale. Think about the chances of return custom and life-time value of a customer before being overly generous on new customers. Also be aware that being so generous to new customers can be off-putting to those who are already loyal to you but are not often rewarded. They may well become disloyal in pursuit of someone else’s new customer discount. New customer discounts are also great to encourage people to sample a product/service they may be nervous or uncertain about.

Discount Tied to Spend
Spend £100 and get 10% discount. These types of offers are loved by businesses because they can actually generate money by talking customers up, rather than losing revenue. Just be careful how this fits in with your product/service selection and pricing. If you have a low margin item at £105 – you could end up with lots of sales and no profit.

Free Delivery
The cost of delivery is one extra that a customer hates – as it is often not budgeted for beforehand and is unknown until time to pay. Therefore removing the delivery cost can instantly remove a psychological barrier to purchasing – especially online.

Flyer Design Company – Add Design are graphic designers based in Suffolk offering a full selection of graphic design services to customers throughout the UK and worldwide.

For a long time, Add Design noticed that mailed promotions such as leaflets and flyers were the most common marketing spends by most companies. Over the past couple of years, though, this started to shift to online promotion. This was absolutely fine because the graphic designers at Add Design are really skilled in both types of marketing – offerering design and print in traditional formats such as leaflets, brochures, catalogues and flyers as well as the creation of high quality web sites.  A recent trend we’ve noticed, however, is that there is a shift back to the leaflet as the preferred choice for promotions. There are some very good reasons this is happening, so here is why we think leaflets are still the top medium for getting your message across.

Cost
As the number of websites on the internet has grown, so has online competition. This makes it more expensive to promote websites successfully online. It also means that while online promotion was previously a cheaper alternative to leaflet design, this is no longer the case. Companies are realising this and shifting their marketing spend accordingly.

Trust
Frankly, anyone can set up a website. This means it can sometimes be hard to know whether or not a site is genuine, especially as online fraud has increasingly become a concern for consumers. They trust the internet less than they used to and so aren’t using it as much to choose which suppliers to use. Another factor is email spam, which has increased to the point where a lot of consumers ignore promotional emails, even if they appear to be genuine, because they can just never be entirely sure. In contrast to this, it is much easier to inspire and develop trust among your customers by using physical items such as leaflets, flyers and brochures.

Local services
Increasingly, people are turning back to local suppliers and are really keen to support local services. It is much easier to promote your business as a local company through leaflets as you can target them to specific local areas and emphasise your credentials as a local business. By contrast, if a consumer goes online to try and find a supplier that serves their local area, they are more than likely to end up finding a large national supplier that spends a lot of money on online promotion and so has a really popular website. This can lead to smaller companies getting pushed out of the online market because the business giants are dominating the arena and making it harder for others to break through, prompting the swing back towards more traditional forms of advertising.

Inspired sales
One issue with internet advertising is that people will only find your service online if they are already looking for it. However, if you have a well-designed, informative, catchy leaflet, you are much more likely to attract the attention of people who otherwise may never have considered your services. You can send you leaflet to potential customers to inspire them to purchase something from you they might not have considered before, whereas if you used the internet, your message would be more likely to get lost amongst the shear number of other adverts.

Be Remembered!
Unlike internet advertising, leaflets with great designs are likely to be kept and referred at any time.  This is why so many have pinboards in their kitchen – to remind them of important things and useful services they may need in the future.  As soon as a computer is switched off, people quickly forget what they saw – and if they do want to refer to it again, it is often gone or difficult to find due to the fluid nature of online advertising.  Simply put, spreading your message via a leaflet means you can target your customers more precisely, and stand out from the online crowd -  leading to a greater chance of marketing success.

Add Design specialise in leaflet design, offering fixed price leaflet design packages which include professional design, high quality print and UK wide delivery. We also work with international customers and can deliver to most countries subject to increased delivery charges. With a wide range of options to suit all budgets and purposes, our leaflets can show everyone what is great about your business.

As with most other things in the world, there are certain times of the year that are simply better for marketing than others. We at Add Design, a professional graphic design company, think that spring 2011 is the perfect time for all sorts of promotions. If you’re not convinced, read on to find out why.

Reason One: The Weather
You are no doubt aware that the weather in the UK hasn’t been that great over the winter months. This means that January and February are generally quiet months for all businesses as it’s harder to get out and about. It’s getting to that time of year, though, when the weather is starting to improve. The clocks have just gone forward and the sun is beginning to break through the clouds for longer. All this means that spring is coming and business spending is due to pick up, making it a good time to start planning your promotions. If you have any campaigns in mind that will require professional graphic design services, now is definitely a good time to start thinking about it.

Reason Two: Budgets
Whether your business manages its budget from January-January or whether you follow the April tax year, it’s likely that you and other businesses are going to be spending properly in the spring. This is around the time that businesses have enough data and confidence in the year to allow them to start outlaying cash. It’s also the time the local councils and other establishments get an influx of money, meaning they are due to set their budgets and commission companies for services. If you’ve not already thought about any campaigns or promotions you want to run, get in touch with the professional graphic designers at Add Design and we’ll be happy to talk to you about your options.

Reason Three: Recovery
It’s safe to say that 2010 was a hard year for businesses and the recent recession has made many companies and consumers more cautious when it comes to spending. However, as sad as it is that so many companies have failed, this also opens up an opportunity for businesses that have managed to survive the tough times. This means that spring 2011 is a good time to start campaigns to grab more business as customers are out there. If you are hoping to campaign for new contracts or services, then you need to make sure your promotional material is as good as possible. Using professional graphic design services is a really good idea to make sure your promotion has the wow factor, really grabs people’s attention and makes them want to buy into your business. Professional graphic designers will be able to advise you on imagery and styles of printing to make sure your upcoming campaign has the maximum possible impact.

Reason Four: Our Prices
Our professional graphic design service at Add Design is second to none, meaning we have the skill and expertise to really help you get your spring 2011 marketing campaign off the ground. What’s more, our prices are as good as they have ever been. Many of our competitors have put up their prices and inflation has also had an impact, but our prices are exactly the same as they were last year before VAT. Also, our professional graphic designers are committed to providing the very best for our clients, which is why we offer discounts to new customers to make our services even more appealing and your marketing promotions even more achievable.

Why not get in touch to find out more?

Professional Graphic Design – click here for more information on Add Design’s graphic design and print services.

Add Design create marketing material for different businesses right across the UK and provide cost effective graphic design packages for business brochure design, leaflet design and flyer design. One type of marketing that always poses a unique challenge is residential homes for the elderly. Residential home marketing material needs to appeal both to the elderly people in need of the home and any younger family members who may be involved in the decisions about which home to choose. This means that the right leaflet design and business brochure design for residential homes is extremely important as you have to portray values which are universal to both audiences. If you are looking to successfully promote a residential home for the elderly, here are a few of the things you need to consider:

The personal touch
Good brochure or leaflet design should always take into account the target market, but here it is more important than ever. Elderly people want to know that they will be looked after in a residential home and their younger relatives want to know that their family member will be well taken care of by professional, friendly staff.  Whether you are considering business flyer design, leaflet design or business brochure design, this is something you need to take into account. Nobody wants to live in a impersonal environment, so it is important that you create a distinct personality of the home. Therefore make sure you keep the language friendly and engaging and if possible provide photographs of real staff members and different parts of the home to allow people to get a feel for it. Attention to detail is really important so add fresh flowers for the photographs, neaten all the cushions and take time to prepare the photographs.

Reassurance
Even if you are just looking for a brief promotional leaflet or flyer – and especially if you are thinking of business brochure design – it’s important to include reassurance in your marketing material. This means it’s a really good idea to include testimonials and quotes from current residents and their family members to give other people a flavour of the care they or their relatives can expect if they choose your home. It’s also important to make sure you list any professional accreditations you have as well as the qualifications of your staff so prospective residents can plainly see how competent you are. Building trust with your audience is one key factor in attracting new residents.

Good photography
When you are considering business brochure design for a residential home, you should always try to avoid using stock photography. Make your images original and ensure that they were taken in your residential home recently. This helps people to visualise the property when they read through the marketing material and will increase trust. It’s advisable to hire a professional photographer to take the images for you as they will be able to reflect the true size of the rooms and provide the most accurate visual representation possible. Make sure you ask your photographer for copies of all the images taken so you can use them for other marketing material, or to send directly by email to interested parties.

High quality print and card
When marketing a residential home, Add Design always recommends that clients print their flyers, leaflets or brochures on high quality card. This helps to create a stronger brand image and gives the people who read your promotional material a sense that you care about quality. When people are looking to trust you with their loved ones, you need to make sure that everything about your business brochure design reflects quality so they will be reassured by what you have on offer. Whether you are creating a full brochure or are thinking of leaflet design or business flyer design, the quality of the printing can really make a big impact on the lasting impression your business creates.

Business Brochure Design – click here to view our range of business brochure packages

Leaflet Design – click here to view our leaflet design packages

Business Flyer Design – click here to view our range of business flyers

If you run a business, it’s highly likely that at some point you will want to run a promotion. You might be hoping to promote a new service, product or simply make your company more high profile. Whatever you are hoping to achieve, Add Design can help you with all your leaflet design, business flyer design and business brochure design needs.

The difference professional photography can make

One of the most important things to include on your promotion is an image or multiple images that really convey what it is you want to do. Getting the image right is vital as it gives people reading your promotional material – whether that is a business flyer, brochure or leaflet, an idea about your brand, the sort of company you run and the quality of your products. It can make the difference between achieving a sale and not, so giving some thought to the issue is vital. You have four main options when it comes to sourcing your images for leaflet, flyer or brochure design and we at Add Design are always happy to discuss your options with you to decide which one would be best.

Take your own photographs
If you have a good quality digital camera, then you could take your own photographs for inclusion in your design. This can be a good way to keep the costs down but you do need to make sure that the images are as professional as possible. Don’t use a flash and remember to take your pictures with as much natural light as possible to stop your pictures looking too dull. If you are outside, then make sure you wait for the best weather and try shooting at different times of day to create different effects. Make sure the scene is clear before you take the shot and there is nothing lurking in the background that might get in the way of a good photograph. If you are selling individual products then set up a single colour background (such as a white sheet) to create consistency between product shots. Sell your product better by shooting at interesting angles and take a lot of frames so your designer can help you choose the best one.

Use a photographer
If you are hoping to create a really exciting, professional vibe for your business brochure design, then you might want to use a professional photographer to take your photos for you. This will be more expensive than the do it yourself option, but once you have the shots, you will be able to use them in future promotions as well as your current one. If you anticipate more promotions, for instance, you could get all your images done in one session to maximise the cost effectiveness of the photographer and make sure they are all done in the same style. If using a professional photographer make sure you set them a brief, so they understand the purpose of the photographs and the type of image you are trying to convey.

Ask your suppliers
If you are looking for business flyer design for a product promotion where the products are sourced from your suppliers, then it could be a good idea to ask them for images. Suppliers often have professional shots taken of their products that they can give to distributors in order to maximise sales. Many will simply tell you to look on their website, but with a bit of persistence you might be able to get them to send a CD of high resolution images.

Use an online stock library
Finally, there are online stock libraries available that offer a good range of images. If you decide to use this option for your leaflet design, business flyer design or business brochure design, then your Add Design designer will be happy to talk you through your options. One issue with stock libraries is that they can sometimes appear a bit impersonal, but it is still possible to get a really good image from them which will provide an instantly professional appearance.

For more help in getting exactly the right image for your promotion, please contact us.

Business Flyer Design – click here to view our range of graphic design packages

Business Brochure Design – click here to view our range of brochure design packages

Leaflet Design – click here to view our leaflet design packages

Here at Add Design, we work on a whole range of graphic design projects. Some of the things we get asked to design for clients most often are flyers, leaflets and brochures. These are all really popular ways of advertising companies and their services, and can really help to create part of a successful marketing strategy.

We always want to be sure that our clients get the right products for their needs, so if you’re thinking of getting some material designed but aren’t quite sure whether a flyer, leaflet or brochure would be right for you, read on to find out what we think are some of the best uses for each of them.

Flyers

One of the main benefits of flyers is that they are cheap, making them affordable for all sorts of budgets. They consist of single sheet handouts that are brilliant if you’re looking to get across a single core message. For example, if you a running a business and are looking to hold a public event, you might decide to advertise it by handing out flyers with the key details on it. Charities and other campaign groups often use striking, memorable flyers to promote their issues and causes. Flyers are also great in reception areas: if there is a particular service or product you are looking to promote, it can often be a great idea to leave a pile of flyers where people will see them and be able to take one.

Flyers are best when the information is kept short and sharp, and any imagery is striking. The aim here is to get your message across as simply as you can, so people remember it. If you think they might need more information, you can include contact details such as a web address where they can read more.

Business Flyer Design – click here for information on our business flyer design packages

Leaflets
Leaflets are the next step up from flyers. They often form a small booklet, whether this is one page folded over or perhaps a couple of pages put together. They are still fairly brief, but they’re a great solution if you want to retain much of the catchiness of a flyer while giving people extra information at the same time.

We often recommend leaflets to clients who are looking to promote a new company or provide information about a service in more detail than would be offered by a flyer. They allow you to get the headline points across and catch people’s attention, before going into a bit more depth to explain key points. Again, leaflets are a very cost effective way of putting your message across, especially if you keep things simple.

Leaflet Design – Click here for information on our leaflet design packages

Brochures
Alternatively, brochures are a fantastic means of business-to-business communication. They’re much more substantial than either flyers or leaflets, so if you’re hoping that your intended recipient will keep your handout, a brochure is a really good option. For example, when you attend corporate events you’ll often see brochures about the company who organised everything, advertising them and their services. This is a great way of advertising the quality of your business while giving more in depth information – brochures offer more scope in terms of what you can include and are generally printed on good quality paper, which can really help to reflect the quality of your message.

These are just a few of the options when it comes to flyers, leaflets and brochures. If you are thinking of getting some information printed but are unsure which option would be best for you, feel free to get in touch with Add Design. We’re always happy to talk you through it and help you decide on the best solution.

Business Brochure Design - Click here for information on our business brochure packages

We believe that one of the key selling points of Add Design is the fact that we can work with anyone, anywhere in the country (or the world) without either party having to leave the comfort of their office. While we understand that London companies might be automatically tempted to use London-based graphic design agencies for all their design needs, we believe that there are many advantages to using our online services instead.

Still not convinced? Read on for some top advantages of London companies using us for flyer design.

Reduced Cost
This is an important one. At Add Design, we understand that companies want a top product for a top price. This is why we offer simple, single price which has several drafts of flyer design built into the cost. Also, as our offices are not based in London, we benefit from having lower rents and business running costs, which means that you can benefit from lower prices too. We’re still in the UK, so we’re close by and can interact with you easily via phone and internet, but operating outside of London means our services are more cost effective overall.

No Meetings Required
When you’re running a business, you don’t necessarily want to have to worry about heading out for meetings. This is why we operate online: it means that you can arrange your flyer design direct from you desk. There’s no time wasted in travelling at either end, meaning that you can get on with your work and we can spend more time focusing on creating the perfect designs to meet your needs. If you have any queries, you can easily get in touch with us over the phone or through email.

Ease of Communication
Operating online means we send you samples of our designs over the e-mail. This cuts down on the time it would take for samples to be delivered to you by post because, as soon as we hit ‘send’ at our end, the message should pop up in your inbox. This is especially useful when we’re drafting your flyer design as it means you can see straight away what we’ve been working on and provide feedback really easily so we can make sure all your needs are incorporated into the design. It also makes it much easier for you to forward things on to your colleagues to get their opinions about the draft flyer design.

We already work with many London-based companies from a whole range of industries, designing lots of different products for them. Our online service is quick and professional and we work really hard to give you the best possible service no matter how many miles there are between us. As well as being cost-effective, working online also helps us to be more environmentally-friendly and generally efficient at what we do.

So, if you’re a London company looking for a great flyer design service, why not consider Add Design’s online graphic design services? We’re certain we’ll be able to meet your needs.

Flyer Design London – Click here to view our flyer design and printing packages.

Not everybody has the time and money to employ a professional photographer. However, great looking images can be key to the success of a leaflet design especially if you are selling a product or a premises.

If you cannot use stock images (paid for images from an online stock library), or wrangle good photographs from any of your suppliers, then it will often be left to company staff to take photographs – not always with great results. Thankfully just a few changes to the way that you set-up and take a commercial photograph can make a big difference.

Here are our top tips to taking great photographs for a professional leaflet design.

The Equipment

As you are taking pictures of a stationary object, you don’t need a fantastic digital camera for a good shot. However you will need something better than the camera on your iPhone or Smartphone as these will rarely meet the quality of a dedicated camera – especially in low light conditions. Always clean the lens properly before you start, as dust and marks can be difficult to remove at the design level.

Get the Right Light

You really want to avoid using the Flash so try to get as much natural light as possible. Pull the curtains right back from the windows and open all of the blinds. Your aim is to create as much ambient light as possible. If you are taking pictures of objects don’t shine a desk lamp directly at them as this will create heavy shadows and eliminate the details. Move any lights back a little, so they throw general light onto the subject. As long as your flash isn’t being automatically triggered then you should be fine.

Prepare the scene

Regardless of whether you are shooting rooms, people or products – think carefully about the shot. Remove unattractive objects from the background (bags, bins, posters, paperwork on desktops), tidy the shelves and move in items which might set the right tone (flowers on tables in a restaurant, shirts & ties onto employees). Also make sure that everything in shot is complying with health and safety standards.

If you are taking product shots, place the product against a uniform neutral background so there is consistency between the images and the item itself stands out from the background. If you are taking a large number of product shots for a catalogue or brochure, then consider purchasing a background screen or a light cube (a white fabric cube with lighting).

Stand Back

Modern digital cameras take big shots so you don’t need to put the camera right up to the subject to get the desired quality. Stepping back from the subject can improve lighting conditions and will also give the leaflet designer some flexibility on how to crop and use the photograph and its background.

Change Your Level

One of the key differences between a professional-looking and amateur shot is the angle. Amateurs have a habit of shooting from a standing eye-level position – which gives a photograph a quick snap feel to it. You will rarely see a professional photographer set up a tripod for a shot at this height.

When taking shots try adjusting your angle on the subject. Kneel down to look across the subject or if you are shooting a room, try holding the up camera above your head.

See Part 2 of this blog entry for more Photography tips

Professional Leaflet Design – click here to view our leaflet, flyer and postcard graphic design packages which include bespoke graphic work, high quality printing and UK wide delivery. We can also post to international destinations for a small additional charge.

Flyer Graphic Design – when people think about creating a business flyer, they always think A5 flyer size. In fact, we design more A5 flyers than any other product. However, despite its diminutive size, there are many advantages to downsizing to a standard A6 postcard for your promotion. Sure, the promotional postcard gives you less space for your message. But what it lacks in space – it can make up for in impact and, designed correctly, can make your promotion that much more effective. Here’s how.

Friendly

Maybe because it is less intrusive, or perhaps because it has those associations of being sent out from holiday – but there is something more friendly about the postcard over the flyer. Depending on the product being advertised, this can immediately help set the right tone for the promotion. In this example for Happi Days Dog Day Care, the bright colours, paw prints and funky design create a light and playful design which really suits a postcard size – much better than an A5 flyer!

Keepable

People are used to keeping postcards stuck to the fridge or pinned to a noticeboard. With an A5 flyer the impact needs to be made instantaneously, yet with a postcard the chances of it being kept around the home or office as a reminder for action is higher. This works particularly well in combination with an offer or discount. If a potential customer thinks that they will use the service at some point in the future, then a postcard is more likely to be kept for a later date.

Passable

As well as being more likely to be kept, a postcard is also more likely to be passed around. While passing a larger flyer to a friend may be a little odd, handing over a small promotional postcard with something they may be interested in seems fine.

Useable

Let us not forget that a postcard is also useable as a postcard – as long as it is designed correctly. With the right design on the front, and appropriate space on the back your promotional postcard can be used to write notes and reminders to keep or to send to others. The more creative and interesting the design, the more likely your postcard is to live beyond its initial promotional purpose.

These postcards for Adele Design are more than usable, they are collectable. 4 different designs connect together to create a single image of Adele’s iconic chair design.

Creative graphic design – here is an idea.

Alternatively you can have the best of both worlds. Our A5 Reply Mailer starts as an A5 business flyer, but has a perforation across the middle allowing a postcard sized part to be removed. This can be used as a return postcard, but it can also be used for a discount voucher, reminder or promotional postcard to pass on to a friend or stick to the fridge. For more information – visit our flyer graphic design section.

Add Design offer a wide range of flyer design and printing options for small, medium and large businesses. All of our flyer design packages come with bespoke graphic design, high quality printing and free UK delivery. We work with clients both in the UK and internationally.