Archive for the ‘Leaflet Design’ Category

In itself, having a logo is not the same thing as having a brand for a company. Although the logo is an important part, a brand is something much greater than just an icon. It includes the colours, the style, and the personality of the company. The aim of a good brand; to differentiate your company from others in the same marketplace and to represent qualities which your target market will find innately appealing. All other things being equal, a well branded company is much more likely to succeed in winning customers that a businesses with a weak or confused brand.

Here is a simple example to illustrate the point. Take two identical pairs of shorts with an identical price and put them in the same shop. Now if you add the Nike logo to one of them, you will find sales of the Nike pair will far outstrip the other. This is not just because of the logo, it is for what the logo represents to the buyer (higher quality, better engineering, better materials), and what the buyer believes the logo will represent to others when the shorts are worn (that s/he is wealthier, more professional, trendier etc.)

Creating a brand is not just for large companies, it is also vital for smaller businesses – especially if they are operating in a crowded marketplace. By becoming recognisable to customers and reinforcing positive values, the chances of winning new business and attracting repeat custom is greatly increased.

Creating a new brand for small & medium sized companies.

Many new businesses ask us to help them create a brand. It often starts with a logo design, but then takes the key logo qualities and expands them to a distinctive look, feel and tone of voice which ties together all the promotional material. Although every branding project is slightly different depending on the individual demands of the customer, here are the typical elements of a branding project.

Business Logo Design

The logo design will be the absolute cornerstone of a brand. It will determine the shapes, colours and characteristics which will then be expanded across all the company’s promotional material. All our logo design packages start with the creation of a strong design brief. By understanding as much as we can about the business and the target customers, we can ensure that the concepts we create will be suitable for the way the company needs to engage with its audience.
However, although we can advise, it is always our client who chooses the logo concept from our selection of ideas which they would like to take forward in development. While it is very important that the brand will appeal to target customers, it also has to be a logo design which the client themselves likes, believes in and is proud to use to represent themselves.

Business Stationery Design

The business stationery is often the first opportunity we have to expand the chosen logo into a wider design which will come to characterise the overall brand. The company letterheads, compliment slips and business cards do not allow much space or potential for text, but they all start as plain white sheets so allow plenty of space for the colours and shapes which will come to represent the brand. In terms of style, it is often the stationery which forms the bridge between the logo design and the broader design of brochures, flyers and other promotional material.

The stationery is also the time to think about a ‘tag line’ – a short and simple statement which tells potential customers instantly about what you do. The choice of words in describing your business can be as important as any element of the design in forming a brand.

Marketing Material

Now that the logo and colour schemes are largely determined, it is time to start selling the brand and the business to potential customers. In engaging new clients and establishing a brand, the choice of marketing material to use can be just as important as the message and design itself. If the brand is intended to be young, funky and fresh – then the choice of traditional A5 flyers might not be right for the brand. Likewise, if you need to convey values of trust, stability and tradition then choosing unusual marketing approaches can do more harm than good.

Alongside the choice of format, the design, the message and the tone of the text for your marketing material will all ultimately contribute to the brand. On each piece of marketing, it is important to consider all of these elements together as part of a greater whole. They should all be working together to create a strong message and an effective piece of marketing. Remember that a great brand is not all about strict rules on what should and shouldn’t be done. It is about a spirit and recognition which holds everything together.

Add Design can assist you in all aspects of developing an effective company brand. From professional logo design, to business stationery design, flyers and leaflets and business brochures and catalogues, we offer a full range of cost effective graphic design services.

We design promotional leaflets for all kinds of businesses and purposes – from launching new products to hitting customers with exclusive discounts. However, one use of leaflets which always provides our graphic designers with a unique challenge is the creation of menus and price lists. Menus have to be logically layed-out and easy to read but in most cases they also have to be effective in building the brand and encouraging sales. A fine balance therefore has to be struck between information and design. If you let the design elements get out of control then your menu can be difficult to read and displeasing to the eye. If information overrules then it can be dry and not engaging.

Here are our leaflet graphic design tips for creating an effective promotional menus or pricelist.

Selecting the right leaflet type

We offer a large selection of leaflet types – from a single fold (A4 folded to A5 size – 4 pages), up to four folds (10 pages). These come in all different sizes from 110mm square up to A4 size. It is worth considering which leaflet design option will match the information and your budget the best. Having the correct amount of information on each panel is essential to make sure the leaflet design doesn’t look crammed, or too spacious. Many customers choose to send us the information first, so we can advise on the best size and shape for the job.

Get the essence of the brand

With so much information to include on your leaflet, there is often limited space for design. Therefore it is important to capture the essence of the brand in the space available. This will make sure that a customer instantly recognises who the menu or price list belongs to. Using designs which incorporate the logo design, or the corporate colours, or photographs of the premises instantly tells the customer who you are without impeding too much on the information. The graphic design also wants to ‘hold together’ all the pages of information under the same brand – so even if the services or products differ from page to page, there is a common thread holding the entire leaflet together.

The right amount of information

Think carefully about your audience and the amount of information they need to make an educated decision. If, for example, you are an Indian Restaurant then a short description of each dish might be essential to help people decide, or perhaps a ‘hotness’ scale to make sure that your customer gets a product they are happy with. Likewise, for a beauty salon stating the important differences between treatments is likely to guide a reader’s decision. Numerous studies have shown that too much choice is actually off-putting to potential customers who will decide not to buy rather than make a purchase they are uncertain about.

Using headings and sub-headings.

It is essential to divide your information up logically using headings. This allows readers to instantly find the area which interests them, and also breaks up the wall of information – making the leaflet less daunting to engage with. Always consider your audience when choosing how to divide your information. Do you clients typically shop by brandname, product type, price, age/gender, specification.

Use pictures, logos and brandnames

Drawing people to picking up and reading a menu or pricelist can be difficult when there is only a page of text. Using well chosen small pictures, recognisable logos and brandnames within the information is a great way to draw people in. If I drive a BMW and see the BMW logo on a page (no matter how small) then I am unconsciously drawn to it as I will feel it has relevance. Consider what names, logos and pictures would be best at pulling your target audiences attention and use them to divide up the information.

Leaflet Design – Add Design specialise in leaflet design, flyer design, brochure design, logo design and business stationery design. Visit our web site to view our range of competitively priced, graphic design packages which include bespoke design work, high quality printing and UK delivery. We also deliver to European and international addresses for a small additional fee.

Although we work we clients right across the UK, the county of Suffolk has been the home of Add Design, design agency since we started over 5 years ago. During this time, we have been lucky enough to have the opportunity to put our mark right across the region through the businesses which ask us to help with their branding and marketing material.

In fact, we see our work everywhere we go, from estate agent boards outside houses for sale, to restaurants, shops, dental surgeries, adverts on roundabouts, graphics on vans, even brochures and leaflets on kitchen tables.

However, there are a few Suffolk projects which are particularly satisfying to see. Not just because they represent the quality of our work, but because of the challenges and enjoyment which went into creating them. Here is our pick of some of Add Design’s Suffolk graphic design projects.

Aldeburgh Restaurant

This Aldeburgh restaurant is one of our favourites. Not only did we help to name it (after Sir Frances Drake’s Ship which was built in the town), but we also designed the branding, signage, and interior. The artwork on the wall was all created by us to take diners on a tour of Drake’s travels around the world. The brand takes the historical reference, and converts it into something fun, colourful and lively . . just as any family-friendly restaurant should be.

Woodbridge Furniture Maker

Some projects come with a challenge. This company made its reputation with beautiful hand-crafted reproduction antique furniture. All made in their own Suffolk workshops. However, the company had recently developed a stunning range of contemporary designs and wanted the brochure to reflect this shift without putting off those who prefer the traditional selection. Presenting all the furniture against a crisp white background, this contemporary brochure design concentrates on the values which are universal to both the modern and traditional – natural materials, bespoke service and high quality craftmanship.

Dog Day Care

It is not everyday you are asked to brand one of the area’s first Doggy Day Care facilities, so the design you create needs to be something special. Big, small, and of any breed, our logo design shows that all dogs are welcome. Using the bright colours of the logo we have also had fun creating postcards, business cards and Christmas cards for this great dog-loving company.

National Sign Company

While it can be enormous fun playing with bright colours, sometimes you have to be serious. The marketing material we create for this sign company is seen by decision makers in some of the UK’s largest companies and organisations – so it has to be good. From large brochure designs, to websites, flyers, e-literature and full page adverts in Design Week, we have working with this client for over 4 years evolving their brand and material as the company goes from strength to strength.

Adventure Logistics Company

A small company with a truly global outlook. This business specialises in ‘adventure logistics’, helping madcap adventurers get themselves into and out of trouble in some of the most remote, dangerous and bizarre places across the world. This made the branding a very delicate balancing act. It needed to be fun and adventuresome, but also hold the weight of years of experience and expertise which makes them the preferred partner for individuals, organisations and television companies heading into the unknown.

Suffolk Designer

Lastly, a word for one of our favourite fellow designers. All the shapes, colours and designs you see are Adele’s own, but we have worked with her to get the work from paper and print and out into the world. From her logo, to promotional postcards, packaging, and the ultra-bold website we have enjoyed every minute of making her fantastic ideas a reality. Want to see more, all Adele’s work is for sale on Notonthehighstreet.com.

Add Design are a Design Agency in Suffolk, specialising in business logo design, business stationery design, corporate brochure design, leaflet design and company flyer design.

In this post we explore how leaflet design can be effective for internet businesses.

As more and more companies move their operations online, the world of online advertising is becoming increasingly competitive and it can be hard for new internet-based retailers to make their mark. Not only has the cost of achieving high Google rankings dramatically increased with competition, but the nature of search engine searches makes it very difficult to demonstrate your important points of differentiation from other retailers. It is also difficult to target specific socio-economic groups or geographic areas with your online advertising, whereas with good marketing data a targeted leaflet campaign into a specific neighbourhood can reach and actively inspire the right kind of people.

As a result, we have seen a number of internet-based retailers using leaflets and other printed materials to push traffic to their websites as they look for alternative – but effective – ways of advertising and targeting specific groups. These are a few of the most important things to consider about leaflet design for internet businesses.

Not too much information

The purpose of your leaflet is to catch people’s attention and inspire them to check out your website. This means that you don’t want to give away too much information in your leaflet design as the overall aim is to get them online where they are only a few clicks away from being able to buy. Focus on the key points in order to spark people’s interest and make sure it’s clear that they can find out more if they visit your website.

Product, product, product

If you are going to have any luck in securing the custom of internet shoppers, you need to make sure your products are showcased front and centre. This is why we recommend that the design of internet business leaflets is focused on products. Of course, it’s important to give people a bit of information about your company and the quality of your service, but you shouldn’t let this detract from the thing that is going to send people to your website – the right product at the right price, displayed in the right way.

Keep it simple

When designing leaflets, we always ask our clients what they see their core message as being. This helps to keep things clear and simple, so the leaflet will have the biggest impact possible. Think about what makes your company great and different to your competition. For example, if you offer free delivery, then make this the core message of your leaflet. If your products are cheaper than those available in the shops, make this the focus. Don’t push too many different things – just find your key selling points and stick with them.

Discounts

If you are looking for ways to increase response rates from your leaflets, then a really good way of doing that is to include a special offer or discount code with your leaflet as people are always more likely to respond if they feel they are getting an exclusive deal. As well as increasing responses, including a unique discount code is a really good way of helping you monitor the success of your leaflet campaign so you can work out how many direct responses you have had from it. However, when considering the success of your leaflets don’t just consider direct response. Unlike Google advertising, leaflets are capable of increasing general awareness amongst target groups which can pay off in the long-run.

Call to action

Your leaflet is essentially a call to action. You want people to go to your website for more information and – with a bit of luck – to buy your products. This needs to be really clear on your leaflet. Make sure you include an unmistakeable message such as ‘go to www.thisaddress.co.uk to buy now’ so people can’t possibly doubt the course of action they are expected to take in response to the advert.

Leaflet Design – Add Design specialise in leaflet design, flyer design, brochure design, logo design and business stationery design. Visit our web site to view our range of competitively priced, graphic design packages which include bespoke design work, high quality printing and UK delivery. We also deliver to European and international addresses for a small additional fee.

For a long time, Add Design noticed that mailed promotions such as leaflets and flyers were the most common marketing spends by most companies. Over the past couple of years, though, this started to shift to online promotion. This was absolutely fine because the graphic designers at Add Design are really skilled in both types of marketing – offerering design and print in traditional formats such as leaflets, brochures, catalogues and flyers as well as the creation of high quality web sites.  A recent trend we’ve noticed, however, is that there is a shift back to the leaflet as the preferred choice for promotions. There are some very good reasons this is happening, so here is why we think leaflets are still the top medium for getting your message across.

Cost
As the number of websites on the internet has grown, so has online competition. This makes it more expensive to promote websites successfully online. It also means that while online promotion was previously a cheaper alternative to leaflet design, this is no longer the case. Companies are realising this and shifting their marketing spend accordingly.

Trust
Frankly, anyone can set up a website. This means it can sometimes be hard to know whether or not a site is genuine, especially as online fraud has increasingly become a concern for consumers. They trust the internet less than they used to and so aren’t using it as much to choose which suppliers to use. Another factor is email spam, which has increased to the point where a lot of consumers ignore promotional emails, even if they appear to be genuine, because they can just never be entirely sure. In contrast to this, it is much easier to inspire and develop trust among your customers by using physical items such as leaflets, flyers and brochures.

Local services
Increasingly, people are turning back to local suppliers and are really keen to support local services. It is much easier to promote your business as a local company through leaflets as you can target them to specific local areas and emphasise your credentials as a local business. By contrast, if a consumer goes online to try and find a supplier that serves their local area, they are more than likely to end up finding a large national supplier that spends a lot of money on online promotion and so has a really popular website. This can lead to smaller companies getting pushed out of the online market because the business giants are dominating the arena and making it harder for others to break through, prompting the swing back towards more traditional forms of advertising.

Inspired sales
One issue with internet advertising is that people will only find your service online if they are already looking for it. However, if you have a well-designed, informative, catchy leaflet, you are much more likely to attract the attention of people who otherwise may never have considered your services. You can send you leaflet to potential customers to inspire them to purchase something from you they might not have considered before, whereas if you used the internet, your message would be more likely to get lost amongst the shear number of other adverts.

Be Remembered!
Unlike internet advertising, leaflets with great designs are likely to be kept and referred at any time.  This is why so many have pinboards in their kitchen – to remind them of important things and useful services they may need in the future.  As soon as a computer is switched off, people quickly forget what they saw – and if they do want to refer to it again, it is often gone or difficult to find due to the fluid nature of online advertising.  Simply put, spreading your message via a leaflet means you can target your customers more precisely, and stand out from the online crowd -  leading to a greater chance of marketing success.

Add Design specialise in leaflet design, offering fixed price leaflet design packages which include professional design, high quality print and UK wide delivery. We also work with international customers and can deliver to most countries subject to increased delivery charges. With a wide range of options to suit all budgets and purposes, our leaflets can show everyone what is great about your business.

As with most other things in the world, there are certain times of the year that are simply better for marketing than others. We at Add Design, a professional graphic design company, think that spring 2011 is the perfect time for all sorts of promotions. If you’re not convinced, read on to find out why.

Reason One: The Weather
You are no doubt aware that the weather in the UK hasn’t been that great over the winter months. This means that January and February are generally quiet months for all businesses as it’s harder to get out and about. It’s getting to that time of year, though, when the weather is starting to improve. The clocks have just gone forward and the sun is beginning to break through the clouds for longer. All this means that spring is coming and business spending is due to pick up, making it a good time to start planning your promotions. If you have any campaigns in mind that will require professional graphic design services, now is definitely a good time to start thinking about it.

Reason Two: Budgets
Whether your business manages its budget from January-January or whether you follow the April tax year, it’s likely that you and other businesses are going to be spending properly in the spring. This is around the time that businesses have enough data and confidence in the year to allow them to start outlaying cash. It’s also the time the local councils and other establishments get an influx of money, meaning they are due to set their budgets and commission companies for services. If you’ve not already thought about any campaigns or promotions you want to run, get in touch with the professional graphic designers at Add Design and we’ll be happy to talk to you about your options.

Reason Three: Recovery
It’s safe to say that 2010 was a hard year for businesses and the recent recession has made many companies and consumers more cautious when it comes to spending. However, as sad as it is that so many companies have failed, this also opens up an opportunity for businesses that have managed to survive the tough times. This means that spring 2011 is a good time to start campaigns to grab more business as customers are out there. If you are hoping to campaign for new contracts or services, then you need to make sure your promotional material is as good as possible. Using professional graphic design services is a really good idea to make sure your promotion has the wow factor, really grabs people’s attention and makes them want to buy into your business. Professional graphic designers will be able to advise you on imagery and styles of printing to make sure your upcoming campaign has the maximum possible impact.

Reason Four: Our Prices
Our professional graphic design service at Add Design is second to none, meaning we have the skill and expertise to really help you get your spring 2011 marketing campaign off the ground. What’s more, our prices are as good as they have ever been. Many of our competitors have put up their prices and inflation has also had an impact, but our prices are exactly the same as they were last year before VAT. Also, our professional graphic designers are committed to providing the very best for our clients, which is why we offer discounts to new customers to make our services even more appealing and your marketing promotions even more achievable.

Why not get in touch to find out more?

Professional Graphic Design – click here for more information on Add Design’s graphic design and print services.

Add Design create marketing material for different businesses right across the UK and provide cost effective graphic design packages for business brochure design, leaflet design and flyer design. One type of marketing that always poses a unique challenge is residential homes for the elderly. Residential home marketing material needs to appeal both to the elderly people in need of the home and any younger family members who may be involved in the decisions about which home to choose. This means that the right leaflet design and business brochure design for residential homes is extremely important as you have to portray values which are universal to both audiences. If you are looking to successfully promote a residential home for the elderly, here are a few of the things you need to consider:

The personal touch
Good brochure or leaflet design should always take into account the target market, but here it is more important than ever. Elderly people want to know that they will be looked after in a residential home and their younger relatives want to know that their family member will be well taken care of by professional, friendly staff.  Whether you are considering business flyer design, leaflet design or business brochure design, this is something you need to take into account. Nobody wants to live in a impersonal environment, so it is important that you create a distinct personality of the home. Therefore make sure you keep the language friendly and engaging and if possible provide photographs of real staff members and different parts of the home to allow people to get a feel for it. Attention to detail is really important so add fresh flowers for the photographs, neaten all the cushions and take time to prepare the photographs.

Reassurance
Even if you are just looking for a brief promotional leaflet or flyer – and especially if you are thinking of business brochure design – it’s important to include reassurance in your marketing material. This means it’s a really good idea to include testimonials and quotes from current residents and their family members to give other people a flavour of the care they or their relatives can expect if they choose your home. It’s also important to make sure you list any professional accreditations you have as well as the qualifications of your staff so prospective residents can plainly see how competent you are. Building trust with your audience is one key factor in attracting new residents.

Good photography
When you are considering business brochure design for a residential home, you should always try to avoid using stock photography. Make your images original and ensure that they were taken in your residential home recently. This helps people to visualise the property when they read through the marketing material and will increase trust. It’s advisable to hire a professional photographer to take the images for you as they will be able to reflect the true size of the rooms and provide the most accurate visual representation possible. Make sure you ask your photographer for copies of all the images taken so you can use them for other marketing material, or to send directly by email to interested parties.

High quality print and card
When marketing a residential home, Add Design always recommends that clients print their flyers, leaflets or brochures on high quality card. This helps to create a stronger brand image and gives the people who read your promotional material a sense that you care about quality. When people are looking to trust you with their loved ones, you need to make sure that everything about your business brochure design reflects quality so they will be reassured by what you have on offer. Whether you are creating a full brochure or are thinking of leaflet design or business flyer design, the quality of the printing can really make a big impact on the lasting impression your business creates.

Business Brochure Design – click here to view our range of business brochure packages

Leaflet Design – click here to view our leaflet design packages

Business Flyer Design – click here to view our range of business flyers

If you run a business, it’s highly likely that at some point you will want to run a promotion. You might be hoping to promote a new service, product or simply make your company more high profile. Whatever you are hoping to achieve, Add Design can help you with all your leaflet design, business flyer design and business brochure design needs.

One of the most important things to include on your promotion is an image or multiple images that really convey what it is you want to do. Getting the image right is vital as it gives people reading your promotional material – whether that is a business flyer, brochure or leaflet, an idea about your brand, the sort of company you run and the quality of your products. It can make the difference between achieving a sale and not, so giving some thought to the issue is vital. You have four main options when it comes to sourcing your images for leaflet, flyer or brochure design and we at Add Design are always happy to discuss your options with you to decide which one would be best.

Take your own photographs
If you have a good quality digital camera, then you could take your own photographs for inclusion in your design. This can be a good way to keep the costs down but you do need to make sure that the images are as professional as possible. Don’t use a flash and remember to take your pictures with as much natural light as possible to stop your pictures looking too dull. If you are outside, then make sure you wait for the best weather and try shooting at different times of day to create different effects. Make sure the scene is clear before you take the shot and there is nothing lurking in the background that might get in the way of a good photograph. If you are selling individual products then set up a single colour background (such as a white sheet) to create consistency between product shots. Sell your product better by shooting at interesting angles and take a lot of frames so your designer can help you choose the best one.

Use a photographer
If you are hoping to create a really exciting, professional vibe for your business brochure design, then you might want to use a professional photographer to take your photos for you. This will be more expensive than the do it yourself option, but once you have the shots, you will be able to use them in future promotions as well as your current one. If you anticipate more promotions, for instance, you could get all your images done in one session to maximise the cost effectiveness of the photographer and make sure they are all done in the same style. If using a professional photographer make sure you set them a brief, so they understand the purpose of the photographs and the type of image you are trying to convey.

Ask your suppliers
If you are looking for business flyer design for a product promotion where the products are sourced from your suppliers, then it could be a good idea to ask them for images. Suppliers often have professional shots taken of their products that they can give to distributors in order to maximise sales. Many will simply tell you to look on their website, but with a bit of persistence you might be able to get them to send a CD of high resolution images.

Use an online stock library
Finally, there are online stock libraries available that offer a good range of images. If you decide to use this option for your leaflet design, business flyer design or business brochure design, then your Add Design designer will be happy to talk you through your options. One issue with stock libraries is that they can sometimes appear a bit impersonal, but it is still possible to get a really good image from them which will provide an instantly professional appearance.

For more help in getting exactly the right image for your promotion, please contact us.

Business Flyer Design – click here to view our range of graphic design packages

Business Brochure Design – click here to view our range of brochure design packages

Leaflet Design – click here to view our leaflet design packages

London is one of the most exciting cities in the world and millions of people visit it every year, which means that the tourist industry is booming. If you are looking to promote a London tourist attraction or tourist accommodation, then Add Design can help you with a top quality service in leaflet design for London. Leaflets are a great way of promoting your service or business as they provide short, sharp information to your target markets. If you choose us to design your London leaflets, here are a few of the things we recommend to maximise the impact of your promotion.

Size
The size of your leaflet is really important: too small and people will pass over it but too big and it can be cumbersome. When we work on leaflet design for London based companies, we often recommend a DL sized portrait leaflet. Not only does this fit in standard sized business envelopes, it also fits in the stands at tourist information centres. It’s a good size for tourists to pick up, so is definitely a good option to go for. The DL sized leaflet can either be single or double sided depending on how much information you want to include. If you are hoping for something a little longer, then a 2-fold leaflet will give you 6 sides to promote information.

Photographs
When we work with clients on leaflet design for London attractions, we always think it’s a really good idea to include photographs of what you are looking to promote. After all, if you are promoting a tourist attraction, then tourists want to know that the attraction is worth visiting. They often have a lot of sightseeing to fit into a short trip, so a fantastic photograph can make all the difference in attracting customers. It helps to prove that the quality of your service is high and therefore starts to build a relationship of trust between you and the reader. If you are taking your own photographs then make sure you take care. If outside, then wait for the right day with plenty of sun. If inside, then make sure you tidy everything and pose the shot with consideration. You may also want to convey emotion to the reader, so consider featuring people on the shots (having fun, looking interested, looking relaxed – whatever reflects the feel you are trying to portray).

Text
Leaflet design for London tourist attractions needs to take a few things into account when it comes to the text. For instance, it’s important to keep in mind the fact that a lot of tourists won’t speak English as their first language, so you need to cater to all levels of ability in your leaflet design. Simple language in the form of bullet points is a really good way of breaking up the text so it is less daunting for people to read. It also forces you to keep things brief and to the point, which is always a good thing to aim for on any leaflet. The most important information should be in the foreground – a prominent position – to impart the key facts about your attraction and tell people why they should visit. Also, don’t really on tourists calling you for more information as many will not have phones at the time of making visiting decisions. If you can give your customer a indication of price, then make sure you include it.

Location
London is a big city and it can be complicated to find your way around, especially if you don’t know it well. This is why we recommend including a map to your attraction on your leaflet design as sometimes including the address isn’t quite enough. Try to make reference to nearby landmarks and public transport routes that tourists can use to find your attraction. Also remember that tourists generally visit more than one attraction in a day: in your leaflet design for London attractions, it’s a good idea to mention any other attractions that are close by as this is more likely to entice tourists to make the journey to the area to see what is on offer.

Add Design offer exceptional leaflet design for London attractions, as well as for other types of businesses across London. For more information, visit our website.

London Leaflet Design – click here to view our selection of leaflet design packages

Here at Add Design, we work on a whole range of graphic design projects. Some of the things we get asked to design for clients most often are flyers, leaflets and brochures. These are all really popular ways of advertising companies and their services, and can really help to create part of a successful marketing strategy.

We always want to be sure that our clients get the right products for their needs, so if you’re thinking of getting some material designed but aren’t quite sure whether a flyer, leaflet or brochure would be right for you, read on to find out what we think are some of the best uses for each of them.

Flyers

One of the main benefits of flyers is that they are cheap, making them affordable for all sorts of budgets. They consist of single sheet handouts that are brilliant if you’re looking to get across a single core message. For example, if you a running a business and are looking to hold a public event, you might decide to advertise it by handing out flyers with the key details on it. Charities and other campaign groups often use striking, memorable flyers to promote their issues and causes. Flyers are also great in reception areas: if there is a particular service or product you are looking to promote, it can often be a great idea to leave a pile of flyers where people will see them and be able to take one.

Flyers are best when the information is kept short and sharp, and any imagery is striking. The aim here is to get your message across as simply as you can, so people remember it. If you think they might need more information, you can include contact details such as a web address where they can read more.

Business Flyer Design – click here for information on our business flyer design packages

Leaflets
Leaflets are the next step up from flyers. They often form a small booklet, whether this is one page folded over or perhaps a couple of pages put together. They are still fairly brief, but they’re a great solution if you want to retain much of the catchiness of a flyer while giving people extra information at the same time.

We often recommend leaflets to clients who are looking to promote a new company or provide information about a service in more detail than would be offered by a flyer. They allow you to get the headline points across and catch people’s attention, before going into a bit more depth to explain key points. Again, leaflets are a very cost effective way of putting your message across, especially if you keep things simple.

Leaflet Design – Click here for information on our leaflet design packages

Brochures
Alternatively, brochures are a fantastic means of business-to-business communication. They’re much more substantial than either flyers or leaflets, so if you’re hoping that your intended recipient will keep your handout, a brochure is a really good option. For example, when you attend corporate events you’ll often see brochures about the company who organised everything, advertising them and their services. This is a great way of advertising the quality of your business while giving more in depth information – brochures offer more scope in terms of what you can include and are generally printed on good quality paper, which can really help to reflect the quality of your message.

These are just a few of the options when it comes to flyers, leaflets and brochures. If you are thinking of getting some information printed but are unsure which option would be best for you, feel free to get in touch with Add Design. We’re always happy to talk you through it and help you decide on the best solution.

Business Brochure Design - Click here for information on our business brochure packages