Archive for the ‘Leaflet Printing’ Category

For a long time, Add Design noticed that mailed promotions such as leaflets and flyers were the most common marketing spends by most companies. Over the past couple of years, though, this started to shift to online promotion. This was absolutely fine because the graphic designers at Add Design are really skilled in both types of marketing – offerering design and print in traditional formats such as leaflets, brochures, catalogues and flyers as well as the creation of high quality web sites.  A recent trend we’ve noticed, however, is that there is a shift back to the leaflet as the preferred choice for promotions. There are some very good reasons this is happening, so here is why we think leaflets are still the top medium for getting your message across.

Cost
As the number of websites on the internet has grown, so has online competition. This makes it more expensive to promote websites successfully online. It also means that while online promotion was previously a cheaper alternative to leaflet design, this is no longer the case. Companies are realising this and shifting their marketing spend accordingly.

Trust
Frankly, anyone can set up a website. This means it can sometimes be hard to know whether or not a site is genuine, especially as online fraud has increasingly become a concern for consumers. They trust the internet less than they used to and so aren’t using it as much to choose which suppliers to use. Another factor is email spam, which has increased to the point where a lot of consumers ignore promotional emails, even if they appear to be genuine, because they can just never be entirely sure. In contrast to this, it is much easier to inspire and develop trust among your customers by using physical items such as leaflets, flyers and brochures.

Local services
Increasingly, people are turning back to local suppliers and are really keen to support local services. It is much easier to promote your business as a local company through leaflets as you can target them to specific local areas and emphasise your credentials as a local business. By contrast, if a consumer goes online to try and find a supplier that serves their local area, they are more than likely to end up finding a large national supplier that spends a lot of money on online promotion and so has a really popular website. This can lead to smaller companies getting pushed out of the online market because the business giants are dominating the arena and making it harder for others to break through, prompting the swing back towards more traditional forms of advertising.

Inspired sales
One issue with internet advertising is that people will only find your service online if they are already looking for it. However, if you have a well-designed, informative, catchy leaflet, you are much more likely to attract the attention of people who otherwise may never have considered your services. You can send you leaflet to potential customers to inspire them to purchase something from you they might not have considered before, whereas if you used the internet, your message would be more likely to get lost amongst the shear number of other adverts.

Be Remembered!
Unlike internet advertising, leaflets with great designs are likely to be kept and referred at any time.  This is why so many have pinboards in their kitchen – to remind them of important things and useful services they may need in the future.  As soon as a computer is switched off, people quickly forget what they saw – and if they do want to refer to it again, it is often gone or difficult to find due to the fluid nature of online advertising.  Simply put, spreading your message via a leaflet means you can target your customers more precisely, and stand out from the online crowd -  leading to a greater chance of marketing success.

Add Design specialise in leaflet design, offering fixed price leaflet design packages which include professional design, high quality print and UK wide delivery. We also work with international customers and can deliver to most countries subject to increased delivery charges. With a wide range of options to suit all budgets and purposes, our leaflets can show everyone what is great about your business.

Add Design create marketing material for different businesses right across the UK and provide cost effective graphic design packages for business brochure design, leaflet design and flyer design. One type of marketing that always poses a unique challenge is residential homes for the elderly. Residential home marketing material needs to appeal both to the elderly people in need of the home and any younger family members who may be involved in the decisions about which home to choose. This means that the right leaflet design and business brochure design for residential homes is extremely important as you have to portray values which are universal to both audiences. If you are looking to successfully promote a residential home for the elderly, here are a few of the things you need to consider:

The personal touch
Good brochure or leaflet design should always take into account the target market, but here it is more important than ever. Elderly people want to know that they will be looked after in a residential home and their younger relatives want to know that their family member will be well taken care of by professional, friendly staff.  Whether you are considering business flyer design, leaflet design or business brochure design, this is something you need to take into account. Nobody wants to live in a impersonal environment, so it is important that you create a distinct personality of the home. Therefore make sure you keep the language friendly and engaging and if possible provide photographs of real staff members and different parts of the home to allow people to get a feel for it. Attention to detail is really important so add fresh flowers for the photographs, neaten all the cushions and take time to prepare the photographs.

Reassurance
Even if you are just looking for a brief promotional leaflet or flyer – and especially if you are thinking of business brochure design – it’s important to include reassurance in your marketing material. This means it’s a really good idea to include testimonials and quotes from current residents and their family members to give other people a flavour of the care they or their relatives can expect if they choose your home. It’s also important to make sure you list any professional accreditations you have as well as the qualifications of your staff so prospective residents can plainly see how competent you are. Building trust with your audience is one key factor in attracting new residents.

Good photography
When you are considering business brochure design for a residential home, you should always try to avoid using stock photography. Make your images original and ensure that they were taken in your residential home recently. This helps people to visualise the property when they read through the marketing material and will increase trust. It’s advisable to hire a professional photographer to take the images for you as they will be able to reflect the true size of the rooms and provide the most accurate visual representation possible. Make sure you ask your photographer for copies of all the images taken so you can use them for other marketing material, or to send directly by email to interested parties.

High quality print and card
When marketing a residential home, Add Design always recommends that clients print their flyers, leaflets or brochures on high quality card. This helps to create a stronger brand image and gives the people who read your promotional material a sense that you care about quality. When people are looking to trust you with their loved ones, you need to make sure that everything about your business brochure design reflects quality so they will be reassured by what you have on offer. Whether you are creating a full brochure or are thinking of leaflet design or business flyer design, the quality of the printing can really make a big impact on the lasting impression your business creates.

Business Brochure Design – click here to view our range of business brochure packages

Leaflet Design – click here to view our leaflet design packages

Business Flyer Design – click here to view our range of business flyers

If you run a business, it’s highly likely that at some point you will want to run a promotion. You might be hoping to promote a new service, product or simply make your company more high profile. Whatever you are hoping to achieve, Add Design can help you with all your leaflet design, business flyer design and business brochure design needs.

One of the most important things to include on your promotion is an image or multiple images that really convey what it is you want to do. Getting the image right is vital as it gives people reading your promotional material – whether that is a business flyer, brochure or leaflet, an idea about your brand, the sort of company you run and the quality of your products. It can make the difference between achieving a sale and not, so giving some thought to the issue is vital. You have four main options when it comes to sourcing your images for leaflet, flyer or brochure design and we at Add Design are always happy to discuss your options with you to decide which one would be best.

Take your own photographs
If you have a good quality digital camera, then you could take your own photographs for inclusion in your design. This can be a good way to keep the costs down but you do need to make sure that the images are as professional as possible. Don’t use a flash and remember to take your pictures with as much natural light as possible to stop your pictures looking too dull. If you are outside, then make sure you wait for the best weather and try shooting at different times of day to create different effects. Make sure the scene is clear before you take the shot and there is nothing lurking in the background that might get in the way of a good photograph. If you are selling individual products then set up a single colour background (such as a white sheet) to create consistency between product shots. Sell your product better by shooting at interesting angles and take a lot of frames so your designer can help you choose the best one.

Use a photographer
If you are hoping to create a really exciting, professional vibe for your business brochure design, then you might want to use a professional photographer to take your photos for you. This will be more expensive than the do it yourself option, but once you have the shots, you will be able to use them in future promotions as well as your current one. If you anticipate more promotions, for instance, you could get all your images done in one session to maximise the cost effectiveness of the photographer and make sure they are all done in the same style. If using a professional photographer make sure you set them a brief, so they understand the purpose of the photographs and the type of image you are trying to convey.

Ask your suppliers
If you are looking for business flyer design for a product promotion where the products are sourced from your suppliers, then it could be a good idea to ask them for images. Suppliers often have professional shots taken of their products that they can give to distributors in order to maximise sales. Many will simply tell you to look on their website, but with a bit of persistence you might be able to get them to send a CD of high resolution images.

Use an online stock library
Finally, there are online stock libraries available that offer a good range of images. If you decide to use this option for your leaflet design, business flyer design or business brochure design, then your Add Design designer will be happy to talk you through your options. One issue with stock libraries is that they can sometimes appear a bit impersonal, but it is still possible to get a really good image from them which will provide an instantly professional appearance.

For more help in getting exactly the right image for your promotion, please contact us.

Business Flyer Design – click here to view our range of graphic design packages

Business Brochure Design – click here to view our range of brochure design packages

Leaflet Design – click here to view our leaflet design packages

London is one of the most exciting cities in the world and millions of people visit it every year, which means that the tourist industry is booming. If you are looking to promote a London tourist attraction or tourist accommodation, then Add Design can help you with a top quality service in leaflet design for London. Leaflets are a great way of promoting your service or business as they provide short, sharp information to your target markets. If you choose us to design your London leaflets, here are a few of the things we recommend to maximise the impact of your promotion.

Size
The size of your leaflet is really important: too small and people will pass over it but too big and it can be cumbersome. When we work on leaflet design for London based companies, we often recommend a DL sized portrait leaflet. Not only does this fit in standard sized business envelopes, it also fits in the stands at tourist information centres. It’s a good size for tourists to pick up, so is definitely a good option to go for. The DL sized leaflet can either be single or double sided depending on how much information you want to include. If you are hoping for something a little longer, then a 2-fold leaflet will give you 6 sides to promote information.

Photographs
When we work with clients on leaflet design for London attractions, we always think it’s a really good idea to include photographs of what you are looking to promote. After all, if you are promoting a tourist attraction, then tourists want to know that the attraction is worth visiting. They often have a lot of sightseeing to fit into a short trip, so a fantastic photograph can make all the difference in attracting customers. It helps to prove that the quality of your service is high and therefore starts to build a relationship of trust between you and the reader. If you are taking your own photographs then make sure you take care. If outside, then wait for the right day with plenty of sun. If inside, then make sure you tidy everything and pose the shot with consideration. You may also want to convey emotion to the reader, so consider featuring people on the shots (having fun, looking interested, looking relaxed – whatever reflects the feel you are trying to portray).

Text
Leaflet design for London tourist attractions needs to take a few things into account when it comes to the text. For instance, it’s important to keep in mind the fact that a lot of tourists won’t speak English as their first language, so you need to cater to all levels of ability in your leaflet design. Simple language in the form of bullet points is a really good way of breaking up the text so it is less daunting for people to read. It also forces you to keep things brief and to the point, which is always a good thing to aim for on any leaflet. The most important information should be in the foreground – a prominent position – to impart the key facts about your attraction and tell people why they should visit. Also, don’t really on tourists calling you for more information as many will not have phones at the time of making visiting decisions. If you can give your customer a indication of price, then make sure you include it.

Location
London is a big city and it can be complicated to find your way around, especially if you don’t know it well. This is why we recommend including a map to your attraction on your leaflet design as sometimes including the address isn’t quite enough. Try to make reference to nearby landmarks and public transport routes that tourists can use to find your attraction. Also remember that tourists generally visit more than one attraction in a day: in your leaflet design for London attractions, it’s a good idea to mention any other attractions that are close by as this is more likely to entice tourists to make the journey to the area to see what is on offer.

Add Design offer exceptional leaflet design for London attractions, as well as for other types of businesses across London. For more information, visit our website.

London Leaflet Design – click here to view our selection of leaflet design packages

Here at Add Design, we work on a whole range of graphic design projects. Some of the things we get asked to design for clients most often are flyers, leaflets and brochures. These are all really popular ways of advertising companies and their services, and can really help to create part of a successful marketing strategy.

We always want to be sure that our clients get the right products for their needs, so if you’re thinking of getting some material designed but aren’t quite sure whether a flyer, leaflet or brochure would be right for you, read on to find out what we think are some of the best uses for each of them.

Flyers

One of the main benefits of flyers is that they are cheap, making them affordable for all sorts of budgets. They consist of single sheet handouts that are brilliant if you’re looking to get across a single core message. For example, if you a running a business and are looking to hold a public event, you might decide to advertise it by handing out flyers with the key details on it. Charities and other campaign groups often use striking, memorable flyers to promote their issues and causes. Flyers are also great in reception areas: if there is a particular service or product you are looking to promote, it can often be a great idea to leave a pile of flyers where people will see them and be able to take one.

Flyers are best when the information is kept short and sharp, and any imagery is striking. The aim here is to get your message across as simply as you can, so people remember it. If you think they might need more information, you can include contact details such as a web address where they can read more.

Business Flyer Design – click here for information on our business flyer design packages

Leaflets
Leaflets are the next step up from flyers. They often form a small booklet, whether this is one page folded over or perhaps a couple of pages put together. They are still fairly brief, but they’re a great solution if you want to retain much of the catchiness of a flyer while giving people extra information at the same time.

We often recommend leaflets to clients who are looking to promote a new company or provide information about a service in more detail than would be offered by a flyer. They allow you to get the headline points across and catch people’s attention, before going into a bit more depth to explain key points. Again, leaflets are a very cost effective way of putting your message across, especially if you keep things simple.

Leaflet Design – Click here for information on our leaflet design packages

Brochures
Alternatively, brochures are a fantastic means of business-to-business communication. They’re much more substantial than either flyers or leaflets, so if you’re hoping that your intended recipient will keep your handout, a brochure is a really good option. For example, when you attend corporate events you’ll often see brochures about the company who organised everything, advertising them and their services. This is a great way of advertising the quality of your business while giving more in depth information – brochures offer more scope in terms of what you can include and are generally printed on good quality paper, which can really help to reflect the quality of your message.

These are just a few of the options when it comes to flyers, leaflets and brochures. If you are thinking of getting some information printed but are unsure which option would be best for you, feel free to get in touch with Add Design. We’re always happy to talk you through it and help you decide on the best solution.

Business Brochure Design - Click here for information on our business brochure packages

Once a leaflet design is approved, all you have to do is sit back and wait for the perfectly printed copies to arrive on your doorstep a few days later. However, this simple wait hides what is quite a complex and technical process. The printing.

Far from sending something straight from the computer through a printer like at home, the commercial printing process for printing leaflets, flyers, brochures, catalogues etc contains many stages – each prone to technical and human error. Here is the typical journey of an Add Design leaflet from customer approval to delivery.

Print Preparation.

Once a design has been approved, our graphic designer needs to convert it from a draft file suitable for the customer to view to a print-ready file ready to go to press. This can involve a number of alterations including; the enhancing of images (to make sure they come out perfectly in print), the wholesale change of colour from RGB to CMYK (the colour mode required for printing), the addition of bleed around the artwork (to avoid white edges on the final copies), the conversion of text to vector lines (to make sure text is reproduced perfectly), and even the creation of a template if unusual cutting, punching or finishing is required.

This preparation process has to be meticulous to make sure nothing in the leaflet design is moved and that no mistakes are made which will affect the quality of the final printed leaflets

Proof Creation.

As soon as the file reaches the print stage it is put through the RIP. The RIP converts the artwork file into the language which the printing presses will understand. After the RIP a proof may be requested and checked by our designers to make sure that the artwork has converted properly and that no data has disappeared during the translation process.

The Print Method.

Now comes the printing. We use two primary print methods – Lithographic Print and Digital Print. Each process is very different, and can produce very different results – even from exactly the same artwork file.

Lithographic Printing.

Lithographic is usually used for longer print runs and multi-page documents as it is much more cost effective for larger print jobs than digital. It is also a much more complex process. For lithographic prints individual printing plates have to be made for the leaflet – one for each of the 4 colours used in the printing process (Cyan-Magenta-Yellow-Black). Using ink, water and other chemicals these 4 plates are rolled through the printing presses, transferring the ink perfectly on each pass from rollers to paper.

Obviously to ensure quality everything has to be precise – the creation of the plates, the quantity of the ink, the position on the press, the way that it is dried. Even too much dust in the atmosphere can negatively effect the end result.  The colour is also difficult and cannot be guaranteed. With lithographic printing it is not practical to put through one copy and see how it turns out. Everything must be set-up and then the print-run completed. The smallest variation in the amount of ink on one colour can change the colour on the final item dramatically.

Digital Printing.

The Digital Printing process is much closer to printing at home – except the machines are a lot bigger and work a lot faster. Unlike the lithographic process there is minimal set-up and less can go wrong – although digital presses are always liable to technical problems as well as mechanical ones. Without the costly plate creation process of Lithographic print you can also do short print-runs and do individual customisation on every copy. However, the finish is not as smooth as traditional printing and once the print-run increases it simply can’t match lithographic print on price.

Print Finishing

If the leaflet requires a finish such as lamination, spot UV or die-cutting then this is usually a whole additional process requiring specialist machinery. If the requirements are complex then an order may be sent out to a Finishing House for finishing before being brought back to the print shop for cutting and packaging.

Cutting & Packaging

Now the leaflets are printed, and finished, but are still on the giant sheets which are fed through the printers. An industrial guillotine is used to trim the leaflets to their final size. The cutting has to be absolutely precise to make sure that all the leaflets are perfectly square and that the edges are perfectly clean.

Dispatch & Delivery

Each order is then checked and hand packaged into boxes ready for dispatch by courier or directly to the customer by van.

Leaflet Design Printing – Add Design specialise in leaflet design and printing. Our excellent value graphic design packages include bespoke graphic design work, high quality colour printing and UK wide delivery. We can also deliver to international destinations for a small additional charge. Click here to read more about our leaflet design service.