Archive for the ‘Postcard Design’ Category

Flyer Graphic Design – when people think about creating a business flyer, they always think A5 flyer size. In fact, we design more A5 flyers than any other product. However, despite its diminutive size, there are many advantages to downsizing to a standard A6 postcard for your promotion. Sure, the promotional postcard gives you less space for your message. But what it lacks in space – it can make up for in impact and, designed correctly, can make your promotion that much more effective. Here’s how.

Friendly

Maybe because it is less intrusive, or perhaps because it has those associations of being sent out from holiday – but there is something more friendly about the postcard over the flyer. Depending on the product being advertised, this can immediately help set the right tone for the promotion. In this example for Happi Days Dog Day Care, the bright colours, paw prints and funky design create a light and playful design which really suits a postcard size – much better than an A5 flyer!

Keepable

People are used to keeping postcards stuck to the fridge or pinned to a noticeboard. With an A5 flyer the impact needs to be made instantaneously, yet with a postcard the chances of it being kept around the home or office as a reminder for action is higher. This works particularly well in combination with an offer or discount. If a potential customer thinks that they will use the service at some point in the future, then a postcard is more likely to be kept for a later date.

Passable

As well as being more likely to be kept, a postcard is also more likely to be passed around. While passing a larger flyer to a friend may be a little odd, handing over a small promotional postcard with something they may be interested in seems fine.

Useable

Let us not forget that a postcard is also useable as a postcard – as long as it is designed correctly. With the right design on the front, and appropriate space on the back your promotional postcard can be used to write notes and reminders to keep or to send to others. The more creative and interesting the design, the more likely your postcard is to live beyond its initial promotional purpose.

These postcards for Adele Design are more than usable, they are collectable. 4 different designs connect together to create a single image of Adele’s iconic chair design.

Creative graphic design – here is an idea.

Alternatively you can have the best of both worlds. Our A5 Reply Mailer starts as an A5 business flyer, but has a perforation across the middle allowing a postcard sized part to be removed. This can be used as a return postcard, but it can also be used for a discount voucher, reminder or promotional postcard to pass on to a friend or stick to the fridge. For more information – visit our flyer graphic design section.

Add Design offer a wide range of flyer design and printing options for small, medium and large businesses. All of our flyer design packages come with bespoke graphic design, high quality printing and free UK delivery. We work with clients both in the UK and internationally.