Communication is vital for businesses and the material you use for communications can have a massive impact on the overall image of your business. This is why it is so important to get your business stationery design including your letterhead, business cards and compliment slips absolutely right. Sometimes our clients are a little unsure of exactly what to include on their letterhead, so we’ve put together this guide to take you through the key components to an effective letterhead design.
It probably goes without saying, but all business stationery should give people the information they need to be able to get in touch with you. A letterhead should include your contact address (if you have a different registered address, your contact address should be the one you use here) as well as your main phone number. You could also include an email address and the address of your website as people are increasingly using the internet as a preferred method to get in touch.
Your logo is vital to your brand and it helps people to identify your company. It also builds confidence as it lends legitimacy to your letterhead, as well as adding one of the key points of interest. Traditionally, the logo was always at the top left of a letterhead but with many of our clients looking for something more innovative we have previously placed logos in many different locations, including as a ‘watermark’ across the main part of the page.
A lot of businesses like to include a brief tagline on their letterhead design to let people know instantly about what they do. This could be a short mission statement or something which describes the business. For example, Add Design uses ‘The online graphic designers.’ This lets people know what we are (graphic designers) and what makes us unique (we work online). A Tagline is especially important if you are using the letterhead to engage with new customers, as they many be unfamilar with the brand and what it is that you offer them.
You are legally required to include your company number somewhere in the design of all business stationery, so you should definitely include this somewhere on your letterhead.
Registered Company Address
Again, you have a legal requirement to include your registered company address on your business stationery. Often, this will be different from your main contact address so we often include the registered address in the footer so it is not confused with the preferred address for communications. Alongside the registered company address should be the full registered name of the company, or if it is a trading name then you should include the registered company it belongs to.
Depending on what you are using your letterhead for, you might or might not have to include your VAT number. If you are using the stationery to send out invoices or credit notes, then you will definitely need to include it. If, however, you are using your letterhead for correspondence only then it will be up to you whether you choose to include your VAT number or not.
Many of our customers include the logos for accreditations and professional memberships which they have. This adds significant weight to the company presentation and is one of the key ways of instantly showing your quality of service to customers. If you do include accreditation logos then ensure that you will be accredited by each organisation throughout the period you expect to use the letterhead (otherwise you will have to reprint if the accreditation changes). You might also need to check the rules on usage for each logo as many accrediting organisations have strict rules on how their logos can be used.
Business Stationery Design – Add Design are UK graphic designers offering a full range of graphic design services to clients in the UK and internationally. Our business stationery design packages include professional business card design, logo design, letterhead design and compliment slip design.