Catalogue design UK
Add Design provide catalogue design to clients throughout the UK. Our easy to use on-line briefing and drafting process, means that your catalogue can be designed quickly and effectively, without you leaving your desk. All of our design and print packages include high quality bespoke graphic design, full colour printing and UK delivery.
Catalogue Design – click here to view our range of packages.
What are catalogues and what are they used for?
A catalogue is a detailed guide to a list of products which customers can use to order goods. Usually each product will have a reference number or individual name so that it can be easily referenced on an order form or when discussing the order over the phone
.
How are they different to brochures?
A catalogue will contain much more detail about individual products than a brochure. The imagery is usually product specific and not broad or aspirational. Catalogues tend to follow a much stricter and more consistent design than brochures.
The purpose of a catalogue is for customers to find products simply and quickly, so the design has to concentrate on making the information easy to find, read and understand. The design should never overpower the information. While brochures tend to be printed on heavy paper stocks, catalogues can be printed on much lighter paper stock.
What makes an effective catalogue?
An effective catalogue is one that is laid out with ease of reference in mind. Catalogues can be arranged in many different ways; alphabetically, numerically, by product, colour, shape, size etc. The key is to make it instantly obvious how these products have been arranged and where your customers need to go, to find them.
Good quality design and print is essential for catalogues as is the use of well cropped and well positioned product photographs. Well written copy with compelling headlines that highlight the products benefits is also essential as this will help to galvanise the reader into making that buying decision.
The catalogue design process
The catalogue design process starts with a design brief. Your dedicated account handler will work with you to develop a brief and understand your business and target market. This is done over the phone or by email and will enable us to advise on what form your catalogue should take, to produce the best results.
We will design the front cover and an initial page layout over 3 drafts. With your approval, we then do a layout of the entire catalogue over another 3 drafts. Throughout this process, the dedicated account handler assigned to your project will be available to offer advice, answer any queries and ensure that you get the design, format and finish that you desire.
The right design and layout of your catalogue is all important.
From simple 8 page booklets to much larger catalogue designs, we have created hugely successful material across the full spectrum of business and industries. Experience has shown us that there is format, size and paper choice, perfect for every business so please contact us for advice on creating the right catalogue for you
The benefits of working with Add Design?
Add Design produce catalogues that are great to look at, easy to use and result in a high
response rate. Our team of account managers and graphic designers work closely together to translate your ideas and requirements into an excellent finished product that generates more orders.
Our fixed price design packages are excellent value and unlike with other design agencies, there will be no spiralling design costs. Everything including the delivery is included in our quote. We can also create an electronic version of your catalogue for e-mailing
Testimonials
“My first batch of catalogues arrived yesterday and I am delighted with the clarity and style
with which they have been put together. The lady I dealt with at your offices, was very polite and professional and your team came up with some great ideas which have worked really well – Thank you”
Richard Plaistow
Plaistow Pottery, Southend, Essex.
|
