DIY Graphic Design vs Professional Graphic Design

Would you cut your own hair? Would you perform surgery on yourself? Or would you make your own petrol? There are some things in life that you just wouldn’t attempt to do yourself. Regardless of whether you knew what you wanted, achieving a result that works is another thing, easy in theory but not necessarily in practise.

This couldn’t be more true when it comes to graphic design and marketing communications. From designing a simple business card through to creating a corporate identity or website. No matter how big or small the project. These sort of things really should be left to the professionals.

One hears many a story of when a company has attempted ‘DIY’ graphic design, wasted both time and money, only to need to turn to the professionals in the end to rescue the design. Here are some of the reasons why:

Time: You are busy running your company, do you really need to be spending time and energy trying to design? Your focus should be on doing what you specialise in. A professional design agency would take less time. Running a business can be stressful enough, do not cause yourself unnecessary stress?

Money: There are many people that see design agencies as a huge expense, full of wine bar types with expensive designer glasses. We are not saying that these types do not exist, they probably do. What we are saying is that it is not the case with us. We are very down to earth, we charge local rates with London results. Can you afford not to hire the professionals? Pay an agency so you can free up your time to get on and earn for your business, that makes sense.

Image & Originality: You have worked hard to get your business to where it is, so why would it not deserve to look the part. Building a good business is a great achievement and supporting it with a strong image in all you do is vital. It will set you apart from your competition and give your business a leading edge. By hiring a professional agency to undertake your graphic design work will ensure that it stands out from the crowd. You will end up with an original and polished product that will stay etched in prospective clients minds.

The Right Tools: Truly spectacular results can be achieved by using the right tools, this is true to most disciplines and certainly includes the graphic design. Apart from sound technical expertise and supply chain, using the right software as we do, provides the right basis to deliver great work. Add into the mix a qualified and experienced graphic designer and suddenly you have the knowledge, skills and flare required to produce a unique and eye-catching piece of design.

So there you have it, we hope these points have given you a balanced view of the benefits of using a graphic agency. Should you wish to discuss further, please do not hesitate to contact us.