Brochure and flyer design | brochure and leaflet design
Add Design offer a full range of graphic design services to clients in Suffolk, London, East
Anglia and throughout the UK including brochure and flyer design, leaflet design, catalogue design and the creation of logos and business stationery.
Brochure and Flyer Design – click here to view our range of packages
Leaflets, Brochures and Flyers – cost effective ways to get your marketing messages across
Leaflets are a form of marketing material that deliver information directly to new and existing customers. More detailed than flyers and less comprehensive than a brochure, leaflets are usually folded and contain brief information on a company's products or services.
An effective leaflet will combine great design, with compelling text and appropriate imagery to persuade the reader to either make contact or pass the leaflet on.
The pros of leaflets
Leaflets allow businesses to provide customers with a highly summarised overview of what they offer. Unlike a brochure which is full of detail and requires a concerted effort and concentration to read, a leaflet brings out the key points quickly and clearly so the reader can make a instant decision as to whether it would be of interest. While a brochure is vital for a key lead, where the potential buyer has already expressed an interest, a leaflet is a cost effective way to engage new prospects either through direct mailing or other forms of targeted distribution.
The cons of leaflets
Many businesses find it difficult to deal with the confines of a leaflet. This format is really only suitable for bringing out a few key messages but some will try to squeeze in a large amount of more general information about the company which limits its effectiveness. Leaflets are also disposable.
A good quality brochure will tend to be left on the desk or filed appropriately providing a constant reminder and reference, whereas a leaflet has a limited lifespan. If the customer doesn’t need your products at that very moment, then it is unlikely the leaflet will be kept but will find its way into recycling.
Brochures
Brochures are a business marketing tool that are used to engage customers. They provide new prospects and long-term clients with easy to read company literature that can be stored and referred back to as needed.
The pros of brochures
Even with the internet, there is still nothing which matches the effectiveness of a tangible well designed brochure.In the digital age, holding something physical from a company has become much more significant in the building of trust and in signifying quality. Brochures provide a company with the space and format to communicate with their customer, providing clear and well illustrated information on products and services. This means they will often act as a constant source of reference for a customer and can be shown to family, friends or business associates. Put simply, if a customer has to choose between two suppliers – one which sent a well illustrated brochure, the other which sent a few leaflets – they will usually place their trust and money with the former.
The cons of brochures
Brochures are an investment. Whereas a flyer or leaflet might be sent out as part of a campaign bringing instant results, a brochure tends to be given out over a longer period of time so has a much longer return on investment. They also involve a degree of organisation and commitment to produce. Information must be sourced on all products or elements of a service and high quality photography (not web images) must be taken or obtained from suppliers.
Flyers
Flyers are low cost, sharp punchy marketing materials with a short shelf life. They can be A4, A5 or other less common sizes and designed and printed in a wide range of shapes.
The pros of flyers
Flyers are quick and simple to produce, providing a cost-effective way to engage a large audience and introduce a product or service to them. They allow an organisation to generate instant interest and enquiries and also provide a means by which special promotions and seasonal offers can be advertised to generate quick sales. Flyers are also perfect for promoting events as they can be easily distributed and passed around amongst a target audience.
The cons of flyers
Some groups of individuals (such as students) are heavily targeted with flyers, which can
make them less effective in engaging the audience. As they are largely considered a ‘disposable’ form of promotion, it can also be difficult to carry key messages concerning quality. Therefore businesses which specialise in ‘top end’ products and services need to consider the use of flyers carefully before starting a campaign.
For more information on brochure, flyer and leaflet design please contact us.
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