Business Flyer Design: Marketing your business with flyers
Add Design specialise in business flyer design. Based in Suffolk UK, we work with organisations of all sizes both locally in Essex, London and East Anglia and throughout the UK. The beauty of our online graphic design service is that wherever you are based, our simple and effective drafting process can be completed without leaving your desk.
Our talented graphic designers create eye-catching flyers that get your messages across. Our business flyer design options include high quality bespoke design work, full colour printing, with a wide range of finishing options and UK wide delivery. We offer a fixed price service on all of our design and print work, to provide peace of mind that the price quoted at the start of the project includes everything. With Add Design there are no spiralling design costs or nasty hidden extras!
Information to include on business flyers
Flyers can be used by businesses of all sizes to communicate short, punchy messages to new and existing customers. They are ideal for publicising events, generating awareness of a business and advertising products or services.
A flyer should never contain too much information as this will lead to the thrust of the message lost. It is far more effective to produce a flyer containing a small amount of information with strong compelling headlines. This quickly allows the recipient to grasp the meaning of the flyer and decide whether it can be of use.
Flyers that advertise events need to include basic information such as the date, time, price and location. However, they also need contain text which will capture the reader's enthusiasm and motivate them to attend. Get this right and the response rate will be greatly improved.
Flyers for service-based businesses need to quickly convey the range of services offered as well as the level of professionalism of the company. The text can be made more engaging by always pointing to the benefits that your service offers to the reader.
Flyers that advertise products may feature one product or give a sense of the range available. They can be used to advertise a sale, or encourage the reader to visit the company's web site to buy the product online.
As flyers are relatively inexpensive to produce, their marketing messages can be updated frequently. Seasonal messages can be incorporated, special offers included or money off coupons added.
Flyer Types
There is a wide variety of business flyers to choose from. Standard layouts include the A4 or A5 landscape or portrait flyer. In addition, there are many other, more unusual layouts including square shaped flyers, circular shaped flyers, smaller A6 flyers and larger folded A3 flyers
The size and style of flyer you choose will depend largely upon the type of promotion, the image you wish to portray and the amount of information to be included. A good graphic designer will be able to advise you on choosing the best flyer style to suit the needs of your project. Traditional A4 or A5 flyers allow plenty of room for text and images and are ideal for traditional type companies or products. A contemporary square flyer or circular flyer projects a more modern and innovative approach.
Flyer Distribution
Flyers can be distributed in many different ways. Often due to print set-up costs you can double the quantity of flyers printed for just a small increase in cost so you don't need to be sparing with getting your promotional material out:
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They can be sent to existing customers and those on a mailing list to highlight a current sale or promotion.
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Flyers can be delivered door to door in target post code areas to stimulate interest from new customers or clients.
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They can be handed out at events, which are relevant to the product or service being offered, or in a busy public place.
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Flyers can be inserted into magazines and newspapers.
About Add Design
Add Design Ltd are a graphic design company based in Suffolk. We specialise in business flyer design and work with clients locally in Essex, Norfolk and London and throughout the UK.
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