the way we work

Creative print design

Creative print design is an effective way for businesses of all sizes to reach out to new customers and promote their products and services.

It can also be used to stay in touch with an existing customer base, generating repeat sales and referrals. Creative print design covers a wide range of printed marketing materials including brochures, leaflets, flyers, catalogues and folders.

Choosing the marketing materials that are right for your business

Add Design work with a wide range of businesses, from sole traders to large national firms. We can advise on choosing the right marketing materials to suit your current objectives.

This article explores a range of common industries and the printed marketing materials that can be effective for them.

For more information, or for help choosing a creative print design package for your business, then please contact us.

Hotels

Hotels need to generate a continual stream of new customers. Often they will market to a number of different audiences including businesses requiring conference / meeting facilities and individuals looking for holiday breaks, wedding venues or private dining. Marketing materials are used to raise the visibility of the hotel, convey an inviting atmosphere that appeals to the target client base and convert enquiries into bookings.

Most hotels have some form of printed brochure which can be sent out in response to enquiries. This usually summarises the main features and benefits of the hotel and may mention the range of services they offer. Larger hotels may also invest in separate brochures for specific services such as weddings and / or business facilities. ·

A brochure with space for inserts can work well for larger hotels, who offer a wide range of facilities. This is a cost effective method of customising the literature that is sent out to directly answer an enquiry. It also allows pricing and facilities information to change without the need for a reprint. ·

Flyers and leaflets are also important marketing materials for hotels. As a less permanent medium, they can be used to promote specific events, such as dinner dances and Christmas party nights as well as temporary promotions. ·

Hotels also often require ‘internal’ information for guests. It is important that this information is presented in a way which enhances the guests overall quality perception of the hotel. The hotel restaurant will usually have a printed menu in either a leaflet or flyer format. Also if the hotel offers services such as hair dressing, beauty treatments or leisure facilities then these will also often have their own literature to inform and persuade guests.

Solicitors

Solicitors usually market their services to both businesses and individuals. Their marketing materials must create a professional, reliable image that builds trust with the recipient.

Most solicitors will have a printed brochure that can be sent out in response to enquiries. This is an important piece of literature that creates a sense of stability; that the firm is established and has taken the time to produce a professional brochure.

Information sheets or mini brochures may be created for specialist law areas. These could be incorporated into a corporate folder, along with fee information or sent out directly. ·

Solicitors offering services such as conveyancing, may distribute leaflets or flyers door to door, to reach new residential customers in target post code areas. Or they may leave leaflets with estate agencies who they work closely with.

Restaurants & Takeaways

Restaurants and takeaways need to keep reaching new people as well as remain visible and memorable to previous customers. ·

Takeaways/restaurants usually have a printed leaflet or flyer which contains the current menu and pricing. These are delivered door to door, to reach new customers and tempt back existing ones. ·

Takeway leaflets are often left in local shops and are included in with all orders to encourage the customer to return. Many takeaway leaflets contain a special offer or promotion to encourage repeat orders. ·

Restaurants may create flyers to advertise special events. For example Mother's day, Father's day, Easter, Valentine's may all have a special menu promoted to draw people in. These can also be used to tempt people in with special offers, printed on to flyers. Money off, two for one or a complimentary bottle of wine are all good incentives.

Graphic Designers

The marketing materials of a graphic design agency must impress potential clients. To be successful, they need to illustrate the professionalism, skill and creativity of the company and deliver the company's core messages in a clear and concise way. Materials can also be employed to stimulate repeat business from an existing client base. ·

Most graphic design agencies will have a printed brochure that can be sent out to new enquiries. This will include information on the range of services offered and it provides new prospects with a tangible example of the company's work. Brochures may also be handed out at an exhibition, at networking events or after meeting with a business. ·

Flyers offer a low cost way to stimulate enquiries and are usually sent out as a direct mail marketing campaign to a database of suitable businesses to attract new customers. ·

Flyers with special offers or promotions may also be sent out to existing clients to encourage them to re-order.

About Add Design

Add Design offer a full range of creative print services to clients in Suffolk, Essex, Norfolk,

London and throughout the UK. Whether you require leaflets, corporate brochures, flyers, catalogues or printed folders, we have a range of cost effective packages to suit your requirements.