Leaflet Design FAQs
What is a leaflet and what is its purpose?
Leaflets are a printed marketing material that deliver information to customers on a business' products or services. The purpose of a leaflet is to engage a new customer – whether they receive the leaflet through the door, in the post or by hand, or stimulate repeat business from an existing one.
Does every business need a leaflet?
Not every business will prioritise spending their marketing budget on a leaflet campaign. Leaflets are a great choice of marketing materials for local service based businesses, hair dressers, beauty therapists, takeaways, restaurants, tourist attractions and other business to consumer industries. Leaflets are less well suited to large corporate companies and some business-to-business industries.
How are leaflets different from brochures / flyers?
Leaflets sit in between flyers and brochures in many different aspects, such as the amount of information they contain, their shelf life and the price of production.
Leaflets summarise the key points a company wishes to make without the detail or depth a brochure runs to but they contain more information than a flyer.
Like brochures, leaflets are designed to be retained for future reference, which is different from a flyer.
What sizes and styles of leaflet can I choose from?
Add Design offer a good range of leaflet types to suit a wide range of businesses – both traditional and contemporary. Two popular choices include the DL leaflet, which is 99mm X 210mm and ideal for sending out in standard DL envelopes or slotting into exhibition stands and the 2-fold A4 leaflet, which measures 99mm X 210mm and offers the ideal option for small businesses who can't afford a full brochure.
We also offer a zig zag leaflet design which is fresh and funky and guaranteed to get your business noticed!
For more information on our leaflet design and print packages, please click here
What printing options and finishes can I choose from?
Our leaflets are printed on thick 170gsm gloss or silk paper as standard. Card options are also available for an additional charge and many of our leaflets can be laminated.
Why use a professional leaflet designer?
Working with a professional leaflet designer will ensure that your business leaflet achieves your marketing objectives. By combining high quality graphic design, effective headings and layouts and years of marketing experience they will produce a finished leaflet that delivers your key messages, gets retained by customers and encourages readers to take action.
What makes a good leaflet?
A good leaflet will combine eye-catching headings that encourage a reader to open it with well written concise copy. Good leaflets communicate benefits to the reader and then encourage them to take action.
In addition a good leaflet will be professionally designed with high quality images and graphic work that helps to emphasise key messages.
What makes a bad leaflet?
Any leaflet that is poorly designed or printed on low quality paper/card will not impress or motivate its recipients.
Also a cluttered leaflet with too much text or uninspiring headings is also likely to be unsuccessful as it will confuse the reader rather than encourage them to take action.
How much does a printed leaflet cost?
Add Design offer a range of fixed price leaflet packages, which are individually priced. Please visit our leaflet design page for full information and to make your selection.
What does a fixed price leaflet design package mean?
'Fixed price' means that whichever of Add Design's products you choose, the price will be fixed from the start. This provides peace of mind that there won't be any spiralling graphic design costs or hidden extras.
What is included in a leaflet design package?
Each package includes bespoke graphic design work, high quality full colour printing and UK wide delivery. For more detailed information on each of our leaflet design packages, please refer to individual product sheets.
What is not included?
If you wish to customise your leaflet with paper or print options, or require additional drafts/designs then these will incur an additional charge. Also stock imagery is not included in the standard product prices.
What if I don't like the end result?
Add Design build our reputation on happy customers and will ensure that you are delighted with the end result! Our tried and tested briefing and drafting process will take you through your leaflet design step-by-step incorporating your feedback along the way.
How can I get the most value out of my leaflets?
Your leaflets will give you the best value if they are distributed in as many ways as possible. Some examples include using a leaflet distribution company to post them through doors in target postcode areas, adding them to magazines or newspapers or putting them in places where target customers may visit such as relevant shops, tourist board offices or takeaways.
They can also be handed out in the street, posted out in response to an enquiry or sent out to a mailing list.
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