Logo Design FAQS
What is a logo and what is its purpose?
A logo is a graphical representation of a business' identity. Through the careful selection of colours, fonts and symbolism it is used to convey basic information about a company, such as its name and what it does, to a defined target market. It's purpose it to appeal to the customers that the business wishes to attract and communicate positive qualities such as desirability, quality and innovation.
What is brand design and how does it relate to logos?
Brand design is a service offered by graphic designers whereby they work to create a business' identity. It all starts with the logo, which is at the centre of any company's brand. The brand is then extended throughout all other marketing materials, aiming for consistency throughout.
Brand design considers who is the target audience and what will appeal to them. It also works to communicate information about the company such as the industry they are in, their position in the marketplace and who their customers are.
Does every business need a logo?
Yes all businesses need a logo – whether it is for creating business cards, letterheads or compliment slips, building a web site or for advertisements, leaflets or flyers. In all instances where the business owner wants to communicate with new or existing clients a graphical representation of the business' name will be beneficial.
Why use a professional logo designer?
A professional logo designer will produce a technically perfect logo. They will ensure that every pixel is exactly right for a professional, high quality finish.
In addition, a good logo designer will work with you to produce a logo that creates a powerful foundation for your business. They make sure it is appropriate to your industry, stands above the competition and most importantly gets remembered at the key moment a customer is ready to buy.
Professional logo design – click here to view our range of packages
What makes a good logo?
A good logo must be appropriate to the industry it belongs to, it should be able to be used across a wide range of mediums (e.g. print, vehicle signage, web), it must be simple, easy to remember, technically perfect and incorporate positive symbolism. See our article what makes a good logo for more detailed information.
What makes a bad logo?
A bad logo could be one that is hard to remember, low quality, or too busy with colours or symbolism. Any logo that is not well finished will not be very effective in that it can raise doubts about the quality and professionalism of the company it represents.
How much does a business logo cost?
Our fixed price logo design packages start at £135 for a simple logo design. Please click here for more detailed information on our logo design packages
What does fixed price logo creation mean?
Fixed price logo creation means that all of the rounds of drafting, as specified in the package are included for a fixed cost. Unlike other graphic design agencies who may charge by the hour, with a fixed price package there are no escalating costs and for the agreed fee, your professionally finished logo will be delivered.
What is included in a logo design package?
Both of our logo design packages (not the logo update package) include the creation of a design brief, research into your industry area, presentation of a number of ideas (3 minimum) and a specified number of rounds of drafting (3 minimum) to take the chosen idea through to completion to a finished logo. All our custom logos are sent to you by e-mail in various formats.
What is not included?
In our simple logo package, additional drafts are not included in the fixed price but can be arranged for a small additional fee. If you wish to receive your finished logos on a CD, then there will also be a small additional charge for this.
In our unlimited logo package, all drafts are included and a CD will be sent with no additional charges.
What if I don't like the end result?
The logo design process is signed off in stages to ensure you are completely happy with the way your logo is developing.
Once you have chosen an idea that you wish to see developed, we will perfect it with our drafting process. Our unlimited logo design package offers excellent value and along with 6 initial ideas, it also includes unlimited rounds of drafting to ensure that the finished logo is to your absolute satisfaction.
Where can I use my logo?
You can use your logo anywhere you please without limitation. This may include marketing materials such as flyers, leaflets and brochures, a web site, vehicle signage, t-shirts / staff uniforms, posters etc. Your logo will be supplied in high resolution to enable you to use it throughout a wide range of mediums and in all sizes from small through to very large.
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