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Graphic Design Essex Case Study – Florists

Add Design are online graphic designers who can cater to your every design need wherever you are located. We offer our clients a hugely dynamic range of services covering all aspects of promotion from graphic design Essex to print design and web design. And as shown by our extensive portfolio, all our design work is bespoke designed for each individual client to an extraordinarily high standard.

To provide a taste of what we do, here is a case study for a local florist who required an entire graphic design Essex start up service, consisting of a range of products including logo design, leaflet design, business card design and website design. As a brand new start-up, this project was an awful lot of fun and gave us an opportunity to work with the client to create something from scratch which is new and creative.

Graphic Design Essex – Find out more about our range of graphic design Essex services.

Logo Design Service

The natural place to start on this project was the logo design. Our clients suggested that we let loose on the design, not giving us many boundaries within the design brief, so we were able to be as creative as we liked. Using our Unlimited Logo Design package we experimented with a range of different styles from traditional to contemporary, and we experimented with both bolder as well as softer pastel shades.

Following multiple drafting stages, the end result was very simple yet eye catching, with a beautiful script font and a small arrangement of flowers in pastel shades. This design was clear and dynamic enough to be used across print design, web design and signage.

Business Card Design Service

The next vital element of our client’s start up business was business cards. These are perhaps the most vital marketing tool for anyone starting up a business, as passing on your business details to anyone and everyone you meet is a key way to kick-start any business. Especially with something as personal as flowers.

It is often not what you know, it’s who you know, so creating an impact with your business card is vital to avoid that card being forgotten about. We decided to keep our clients business cards really classy and simple, using the most traditional fonts to combine with their script style logo. On one side we had the logo displayed in all its glory on a plain background to ensure that it stands out from the card and doesn’t get lost in a busy background. The other simply had their most important contact details and their website address.

Small Square Flyer Design

To get their new brand out into the world, our client needed a small flyer to be distributed by hand, through doors and at wedding exhibitions. To be distinctive we suggested a small square flyer over a traditional postcard size. Using a gloss UV varnish over the front side we were able to create a striking front design which really picked out the colours from the main images and the new logo.

Website Design

The last item on our client’s wish list was an eye catching website to get them started online. The website needed to be unique, colourful and instantly grab people’s attention using pictures of bespoke wedding bouquets.

The website was built on a content management system so that our clients are able to update the content and grow the website cost-effectively as the business grew. It also provided a platform for them to add latest news, special offers and also photos of their latest creations. Our website launch package gave the new website a kick start in various search engines.

We are delighted to report that the business is going strong and these graphic design Essex clients have kept coming back for more marketing material to make their business even stronger.

“We cannot thank the team at Add Design enough for all their efforts in creating us the perfect brand for our business and designing marketing materials which have received a huge number of compliments from our customers. Our business has had the best start possible. Thank you Add Design, we will be back for more!”

About Add Design

We provide innovative and cost-effective graphic design to clients in Essex, London, UK and beyond. As online graphic designers we understand that these days designs need to work equally well on paper and on screen, and our particular skill mix means we can provide a full range of print and media design services, from a simple logo design to a full multi-media and print service.