A brand new logo design for this well-known finance company based in Suffolk.
Corporate logo design is always a challenge for logo designers. You want to create something interesting, but also want to represent the weight and stability of a corporate company by using more traditional colours and fonts. We hope that this logo design strikes the perfect balance – creative, yet still suitable for a large corporate company.
The overall logo design shape is based on the ‘A’ and ‘H’ shape from the business name. Yet the design represents the circular flow of money which is at the heart of what the company does. The design is also representative of a lock – showing the values of security and stability.
To make it clear that this company has a history, we chose a more traditional font to complement the more modern elements of the logo. Overall creating the impression of a well established company looking to the future.
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