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Add Design provide a full range of print and design services to clients in Suffolk, Essex, London and throughout the UK including brochure and leaflet design, flyer design, logo design, business stationery design, corporate folders and catalogues.
Print and Design - click here to view our range of packages
The importance of high quality graphic design and printing
A company's marketing materials are one of the first things a potential customer sees when engaging with a business. Whether it be a flyer or leaflet through the door, a web site found in a search engine, or a business card handed out at a networking event, the quality and professionalism of these items will all help to form that all important first impression.
Marketing materials must attract the target audience by being appropriate, professional and eye-catching. They must belong to the industry, be easily remembered and stand out from the competition.
A professional graphic designer will produce technically perfect designs that convey quality and trust. Through careful research of an industry area they will create a finished result that is unique, innovative and appealing.
Marketing materials need to deliver key information clearly and concisely to retain the recipient's attention. In the case of a flyer, there may only be a few seconds to persuade the reader it is of value.
In today's world of information overload there are only a few seconds to make an impression.
Poor quality literature or unclear messages will be quickly consigned to the bin. A professional graphic designer will use layout, colour and imagery to emphasise key points for the best possible response rate.
What's more, with tons of experience, a graphic design company can also help on the marketing side, assisting clients with the selection of key messages and points of differentiation to make sure that they stand out against the competition.
Marketing materials need to be consistent to build trust.
There is nothing more confusing to clients or customers than inconsistent branding. A graphic designer will ensure that all of your business marketing materials provide a clear, integrated feel to your company and the services or products you offer.
Good graphic design can help to build the confidence of business owners
Good design will inspire business owners and give them confidence in their business. It also helps with staff, providing them with motivation that they are market leaders. High quality marketing materials also assist sales staff, who need professional literature to support their role.
High quality printing is equally important in the production of business marketing materials.
Thin business cards, flimsy brochures or low quality leaflets that look cheaply produced will create a low quality, unprofessional image. They will reduce the number of enquiries received and attract the wrong type of customer.
Print Options
Each of Add Design's fixed price graphic design products come with standard print options
which are available to download on each of the product sheets. In addition to the standard options, many products come with additional print options such as printing onto thicker paper/card
Standard Business Cards - printed on 350gsm card as standard.
Letterheads - printed on 100gsm paper as standard. Other options available.
Compliment Slips - printed on 100gsm paper as standard. Other options available.
A4/A5 Flyer - printed on thick 170gsm gloss or matt paper as standard. Card options also available.
Brochures - printed on anything from 80gsm to 400gsm card. Contact us for advice.
Finishes
Add Design also provide a number of print finishes, which are explained below. Please see individual product sheets for more information on specific graphic design packages.
Lamination - with most products there is usually a choice of gloss or matt. Lamination adds a thin protective coat of plastic, which adds durability to a cover and can lift pictures.
Spot UV - this is an ultra high gloss that can be added to selected areas on a brochure. It can also be used to gloss a logo, or photographs.
Die-cutting - this process cuts printwork to any size or shape to create something more original.
About Add Design
Add Design offer an excellent selection of fixed price graphic design packages to clients
throughout the UK. All prices include bespoke graphic design, high quality printing and UK wide delivery.
For more information browse our product pages, or contact us to discuss your project.
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